Course Unit Page
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Teacher Paolo Di Marco
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Credits 9
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SSD SECS-P/08
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Language Italian
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Campus of Bologna
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Degree Programme First cycle degree programme (L) in Management and Marketing (cod. 8406)
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Course Timetable from Feb 14, 2022 to May 24, 2022
Academic Year 2021/2022
Learning outcomes
This course aims to introduce students to the major issues of business economics: it offers multiple analysis perspectives, stimulates in a systematic way a critical vision of business phenomena and research with a strong anchorage to reality.
The object of investigation is the company, considered as an active subject operating in a wider context, made up of individuals, institutions and other companies.
Course contents
- The company in the competitive context: the business activity, competitive context, value chain (activities and connections) and business model.
- The main strategic choices: competitive advantage strategies, strategies for product growth and life cycle.
- The organizational aspects: the models and main corporate organizational structures.
Readings/Bibliography
Reference texts
Slides and paper provided from teacher.
Economia e gestione delle imprese, di Alessandro Baroncelli e Luigi Serio. V Edizione. McGraw Hill, 2017
Support texts
Come redigere un Business Plan. Autori: Paolo Di Marco e Daniele Rimini. Edizioni Martina 2007
Il controllo di gestione a supporto delle decisioni aziendali. Autori: Paolo Di Marco e Paolo Santini. Edizioni Martina 2010.
Teaching methods
Front and/or online lessons.
Lectures, case studies and case histories to consolidate the ideas.
Group exercises to make knowledge operational.
Assessment methods
Written exam:
- multiple choices
- open questions
- business case
Office hours
See the website of Paolo Di Marco