| Code | 5644 |
|---|---|
| Academic Year | 2026-2027 |
| Subject area | Sociology, Economics, Law |
| Campus | Bologna |
| Level | First |
| Director | Gabriele Pizzi |
| Duration | Annual |
| Teaching methods | Conventional |
| Language | English |
| Cost | 14.800,00 Euro |
| Instalments | First instalment € 1.850 to be paid strictly by 31/03/2026 for Round 1, 26/05/2026 for Round 2, 28/07/2026 for Round 3, and 6/10/2026 for Round 4. • Second instalment € 7.000 to be paid by 30/11/2026 • Third instalment € 5.950 to be paid by 28/02/2027 |
| Study grants | yes |
| Application deadline |
Sep 07, 2026 Round 1: 02/03/2026 at 11:59 PM CET Round 2: 27/04/2026 at 11:59 PM CET Round 3: 29/06/2026 at 11:59 PM CET Round 4: 07/09/2026 at 11:59 PM CET |
| Enrolment start and end | Round 1: from 17/03/2026 to 31/03/2026 at 11:59 PM CET; Round 2: from 12/05/2026 to 26/05/2026 at 11:59 PM CET; Round 3: from 14/07/2026 to 28/07/2026 at 11:59 PM CET; Round 4: from 22/09/2026 to 06/10/2026 at 11:59 PM CET |
| Programme start and end dates |
from Oct 26, 2026 to Jan 31, 2028 |
- Main Department
-
Department of Management - DiSA
- Professional Profile
- Pursuant to Decree no. 270 of 22 October 2004 of the Italian Ministry of Education, University and Research, for the academic year 2026–2027, Alma Mater Studiorum – Università di Bologna, with Bologna as the administrative seat, will run a first-level professional Master’s programme in “Marketing Management.”
The Master’s programme is established at the proposal of the Department of Business Studies (DISA) and in cooperation with the Bologna University Business School Foundation.
The programme aims to develop and strengthen marketing and sales competencies within the broader framework of companies’ competitive strategies. More specifically, it seeks to enhance participants’ capabilities in market and consumer analysis, product and brand development, pricing strategies, marketing communications, channel management, sales force management, and key account management.
The Master’s programme offers the following tracks:
1. Analytics and AI for Marketing
2. Applied Marketing and Sales - Note
- Students with a civil disability certificate:
A number of 2 places are envisaged, even if they exceed the maximum number of available positions, for candidates who are deemed eligible through the selection process. These places include an exemption from tuition fees, net of fixed charges and the application fee.
For detailed information on the application and matriculation procedure, please refer to the single call for applications, art. 9
Alumni Association members:
There are 2 reserved places, even in addition to the maximum number. There are 2 reserved places, even in addition to the maximum number.
For details on how to apply, please refer to the single call for applications, art. 9
Auditors:
There are auditors in a proportion of no more than 20 % of those enrolled, in accordance with art. 10 of the call for applications.
Interested persons must indicate their willingness directly to the professional master programme Administration Office by the enrolment deadline. Acceptance of the request will be communicated by 19/10/2026.
If not, all auditor places are filled by the above deadline, the Director reserves the right to also assess applications received later, until the available places are filled and, in any case, no later than the beginning of the lessons.
The auditor fee is 8,800.00 Euro - Number of participants
- Min: 12 Max: 50
- Study grants
- Reduced fees as according to the single call
- Credits
- 60
- International Professional Master's programme
- Yes
- Admission qualifications
- The programme is reserved for candidates who, by the time of enrolment (31/03/2026 for window 1, 26/05/2026 for window 2, 28/07/2026 for window 3, 6/10/2026 for window 4) are in possession of the following qualifications and access requirements:
• All first cycle degree and/or second / single cycle degree obtained under D.M. 270/04 or first cycle degree and/or second / single cycle degree obtained under the laws previously in force (DM 509/99 and Old Regulations);
• First cycle degree and/or second / single cycle degree obtained abroad deemed equivalent to those described in the point above by the admission committee, for the purposes of admission to the Master. - Linguistic skills
- English language proficiency certificate (TOEFL, IELTS, or Cambridge English) demonstrating a minimum level of B2 according to the Common European Framework of Reference. Applicants who do not hold such certification will be required to sit a written test to verify English proficiency
- Other requirements
- The documents required for the selection process are specified in the operational instructions (front-and-back copy of a valid ID; degree certificate), in addition to the specific documents listed below:
a) Curriculum Vitae in English;
b) Motivation Letter in English;
c) Reference Letter in English (optional);
d) Passport-style identification photo;
e) Concentration Form;
f) English language proficiency certificate (TOEFL, IELTS, or Cambridge English) demonstrating a minimum level of B2 according to the Common European Framework of Reference. Applicants who do not hold such certification will be required to sit a written test to verify English proficiency;
g) If available, GMAT or GRE score report, with a minimum score of 550 (GMAT) or equivalent (GRE). Candidates who do not possess such certification will be required to take the written aptitude test.
Applicants holding a degree obtained abroad, if admitted, will be required to present the original documentation to the Master’s Office, in accordance with what is stated in the Conditional Enrollment Form. - Selection criteria
- Admission to the Master’s programme is subject to the successful completion of the selection process, which consists of a written aptitude test, a written English language test, and a motivational interview. The Evaluation Committee may award a maximum of 100 points, and the minimum score required to be deemed eligible is 60/100.
The written aptitude test and the written English test do not contribute to the final score; however, they are considered prerequisites for accessing the motivational interview.
All selection tests will be conducted online via videoconference, at a time that will be communicated to candidates and in any case scheduled between 8:00 AM and 8:00 PM (Italian time).
Candidates must attend the test with a valid identification document.
Candidates who meet the eligibility requirements and who rank within the available slots—based on their overall score—will be admitted to the Master’s programme.
In the event of a tie, preference will be given to the younger candidate.
Date of ranking list publication:
Round 1: 17/03/2026
Round 2: 12/05/2026
Round 3: 14/07/2026
Round 4: 22/09/2026
The rankings can be consulted on Studenti Online by entering your username and password
- Place of teaching
- Villa Guastavillani - Via degli Scalini 18, 40136 Bologna
New Campus – Via degli Scalini 23, 40136 Bologna - Study plan
Core Courses
• Marketing Strategy – Subject group: SECS-P/08 – ECTS credits: 3
• Data Analysis for Market Research – Subject group: SECS-P/08 – ECTS credits: 3
• Introduction to Generative AI – Subject group: INF/01 – ECTS credits: 1
• Consumer Behavior – Subject group: SECS-P/08 – ECTS credits: 3
• Business Ethics and Sustainability – Subject group: SECS-P/10 – ECTS credits: 1
• CRM – Subject group: SECS-P/08 – ECTS credits: 2
• Strategic Accounting – Subject group: ECON-06/A – ECTS credits: 3
• Personal Branding (Elective) – Subject group: SECS-P/08 – ECTS credits: 2
• Neurosciences Applied to Marketing (Elective) – Subject group: SECS-P/08 – ECTS credits: 2
• Digital Interactive Marketing (Elective) – Subject group: SECS-P/08 – ECTS credits: 2
• Laboratory of Customer Value Management (Elective) – Subject group: SECS-P/08 – ECTS credits: 2Track in Analytics and AI for Marketing
• Data Strategy – Subject group: SECS-P/08 – ECTS credits: 3
• Data Visualization – Subject group: SECS-P/08 – ECTS credits: 2
• AI and Data Management – Subject group: ING-INF/05 – ECTS credits: 2
• Data Platform – Subject group: SECS-P/08 – ECTS credits: 3
• Data Marketing Management Laboratory – Subject group: ING-INF/05 – ECTS credits: 3
• Fundamentals of AI – Subject group: INF/01 – ECTS credits: 2
• Fundamentals of BI – Subject group: INF/01 – ECTS credits: 2
• Marketing Automation – Subject group: SECS-P/08 – ECTS credits: 3Track in Applied Marketing and Sales
• Digital Analytics – Subject group: SECS-P/08 – ECTS credits: 2
• Pricing and Valuations – Subject group: SECS-P/08 – ECTS credits: 3
• Principles of Channel and Retail Management – Subject group: SECS-P/08 – ECTS credits: 3
• Advertising and Communication – Subject group: SECS-P/08 – ECTS credits: 3
• Key Account Management and Trade Marketing – Subject group: SECS-P/08 – ECTS credits: 3
• Salesforce Management – Subject group: SECS-P/08 – ECTS credits: 3
• Product and Brand Management – Subject group: SECS-P/08 – ECTS credits: 3- Compulsory attendance
- 70%
- Internship
- Internship: 500 hours – 20 ECTS
Final Assessment: Upon verification of the regular completion of all payments, fulfillment of the minimum attendance requirement, successful completion of all examinations, and submission of all documentation required for the activation of the academic career, candidates must undergo an oral defense, either in person or online, of their internship report/project work. The purpose of the defense is to assess whether the learning outcomes defined by the Master’s programme have been achieved.
For information, please contact the professional master programme Programme Office (professionalmasters@bbs.unibo.it)