85462 - BUSINESS STRATEGY AND INNOVATION IN CULTURAL INDUSTRIES (1) (LM)

Conoscenze e abilità da conseguire

This course aims to introduce the student to the main strategic issues at the business level, with a particular emphasis on cultural industries. At the end of the course the student knows what is a strategy and how a competitive advantage can be achieved through the analysis of the industry and of the internal resources and capabilities. He understands the importance of business models, including the role of organizational structures and technological innovation. In particular, the student knows the specificities of cultural industries and how these affect strategies. The student is able to define a business strategy and to evaluate a business strategy by situating the business in its context. In particular, the student is able to identify the nature and the sources of the competitive advantage in cultural industries.

Contenuti

The course is organized around the following main themes:

• Introduction to Business Strategy
• Industry and Competition Analysis
• Analysis of the Firm
• Analysis of competitive advantage
• Industry evolution, strategic change and innovation
• Defining creative and cultural industries
• The offer system and the consumption of artistic and cultural products
• Business models and business model canvas in cultural industries
• Organization forms in the creative industries
• Innovation in cultural industries: book publishing industry
• Innovation in cultural industries: crowdfunding
• Innovation in cultural industries: examples from other industries

Testi/Bibliografia

The main references are:

Grant, Robert. Contemporary Strategy Analysis, 9th edition. John Wiley & Sons Ltd, 2016. Chapters: 1,3,5,7,8,9.

Dubini Paola, Montanari Fabrizio e Cirrincione Armando. Management of Cultural Firms. Egea, 2017. Chapters: 3,4,7.

Further readings, including case studies, will be provided in class.

Metodi didattici

Lectures will be complemented by class discussions on relevant case studies. Active participation by students is strongly recommended. Occasionally, students will be asked to read selected materials before coming to class.

Modalità di verifica e valutazione dell'apprendimento

Evaluation Policy:

1. Exam for non attenders: 10 question on the program, 3 points each (Open questions, Closed questions, Figures to be filled)
2. Exam for attenders:

• 50% of the mark based on the exam
• 50% of the mark based on case studies’ discussion in class.
  
• To be considered an attender:

• Register as attenders via mail before 24/3
• Each week you receive a case study (on Monday at latest) and I form groups. Each Friday each group presents the case (20/30 minutes), following my questions. The other groups comment. More details provided in class
• You must be present at least 3 times (out of 4) . When you are not present, send me a 500 words analysis of the case before the class.

Strumenti a supporto della didattica

A support webpage will be created to share case studies and other resources. Once the page is online, I will provide the link here.

Office hour

Send an email to luca.pareschi@unibo.it to book an appointment

Orario di ricevimento

Consulta il sito web di Luca Pareschi