- Docente: Massimiliano Barbi
- Crediti formativi: 8
- SSD: SECS-P/09
- Lingua di insegnamento: Inglese
- Moduli: Massimiliano Barbi (Modulo 1) Francesco Bergamaschi (Modulo 2)
- Modalità didattica: Convenzionale - Lezioni in presenza (Modulo 1) Convenzionale - Lezioni in presenza (Modulo 2)
- Campus: Forli
- Corso: Laurea Magistrale in Scienze internazionali e diplomatiche (cod. 8783)
Conoscenze e abilità da conseguire
International Business will provide students with a critical analysis of the issues faced by firms in a dynamic global environment. An approach to competitive analysis and business strategy will be developed. This represents a flexible framework which is well suited to a turbulent competitive global environment. The core of the course will cover strategic management issues within an international company. This involves the treatment of internal factors—that is company resources and capabilities—and external factors—such as industry environment, competitive forces, and country institutional differences—faced by international businesses. The course will be supplemented by additional topics which will introduce students to key marketing and organizational issues applied to an international company. These include branding, market segmentation and positioning, and human resource management, power and negotiation. At the end of the course, students will be able to analyze the strategy processes of an international company, including the way in which business and corporate strategy is formulated. Students will learn the basics of the internal and external strategic environment that influence global businesses, and will be finally introduced to important topics such as international human resource management and the advantages and disadvantages of global branding.
Contenuti
International Business will provide students with a critical analysis of the issues faced by firms in a dynamic global environment. In particular, the course will study how multinational companies get financed and invest to exploit international business opportunities, the challenges faced by the company’s management, and to which extent international risks can be managed, with the aim of maximizing the value to shareholders.
Testi/Bibliografia
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Modalità di verifica e valutazione dell'apprendimento
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Orario di ricevimento
Consulta il sito web di Massimiliano Barbi
Consulta il sito web di Francesco Bergamaschi