- Docente: Giovanna Cosenza
- Credits: 1
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: Single cycle degree programme (LMCU) in Medicine and Surgery (cod. 5904)
Course contents
This course introduces key concepts in the functioning of contemporary mass communication, with particular attention to their relevance in digital media and their potential applications in medical and scientific communication. Special focus will be given to the concepts of simplification, polarization, and storytelling, examining both the reasons for the effectiveness of their application, and the risks they entail.
Readings/Bibliography
Cosenza, G. (2022).
«Semiotics and Storytelling. How Semiotics Can Contribute to Narrative Marketing». E/C, 34, 217-229, to be downloaded from here:
https://mimesisjournals.com/ojs/index.php/ec/article/view/1814
Teaching methods
Concrete cases and examples drawn from mass communication and medical-scientific dissemination will be presented.
Assessment methods
The course will be assessed on a pass/fail basis. To obtain a “pass”, students are required to actively participate in class and attend more than 66% of the scheduled sessions.
Teaching tools
Lecture slides and additional resources will be provided by the instructor on the Virtuale platform.
Office hours
See the website of Giovanna Cosenza
SDGs
This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.