You are here:

27341 - Semiotics of Advertising (1)

Docente: Andrea Zannin
Credits: 6
SSD: PHIL-04/B
Language: Italian

Academic Year 2026/2027

                
                        Docente:
                        Andrea Zannin
                    
                        Credits:
                        6
                    
                        SSD:
                        PHIL-04/B
                    
                        Language:
                        Italian
                    
                        Teaching Mode:
                        In-person learning (entirely or partially)
                        
                            Campus:
                            Bologna
                        
                            Corso:
                            First cycle degree programme (L) in
                            Communication Sciences (cod. 5975)

                                    Course Timetable
                                
from Feb 01, 2027 to Mar 12, 2027

Learning outcomes

At the end of the course, students will be able to analyse different forms and ways of advertising communication (audio-video, press ad, billposting, as well as pack). The analysis of these phenomena will have to be framed withing the marketing scenario and its dynamics.

Syllabus

The syllabus has not been published yet.

Office hours

See the website of Andrea Zannin