Loading ...
Lecturer at numerous Italian universities (he has been teaching "applied to marketing semiotics" and previously "basic marketing" at Bocconi for over 10 years), he obtained a PhD in Semiotics immediately after a five-year degree with honors in Science of Communication. His research and teaching fields concern the semiotics of communicational marketing (advertising, packaging, branding, positioning and product innovation). He directs the qualitative department of Beyond Research Group, a research and marketing consultancy agency, where he is also Commercial Director.
Go to the Curriculum vitae
