- Docente: Monica Turci
- Credits: 9
- SSD: L-LIN/12
- Language: English
- Moduli: Monica Turci (Modulo 1) Anthony Dion Mitzel (Modulo 2)
- Teaching Mode: Traditional lectures (Modulo 1) Traditional lectures (Modulo 2)
- Campus: Bologna
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Corso:
Second cycle degree programme (LM) in
Language, Society and Communication (cod. 6724)
Also valid for Second cycle degree programme (LM) in Language, Society and Communication (cod. 8874)
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from Sep 25, 2025 to Nov 07, 2025
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from Nov 12, 2025 to Dec 19, 2025
Learning outcomes
The global aim of this course - which includes lectures and language classes - is to improve students’ communicative skills and provide them with a sophisticated knowledge of selected aspects of the English language and culture also in order to allow them to compete for jobs in the international sector. More particularly, lectures will enable students to think critically about specific varieties of English in connection with their context of production and of reception. This aim will be achieved by providing students with theoretical knowledge taken from linguistics and sociolinguistics, as well as through close readings of authentic texts. This course focuses on the language of tourism as a specific variety of English. Language classes aim at improving students’ linguistic competence; over the two-year period students’ knowledge of English should reach level C2 according to the European framework in all four abilities. These classes will work in connection with the lectures to improve students’ writing skills in particular.
Course contents
The lectures of this course are divided in two modules. The content of the first module is closely connected to the theme of a collaboration with Bologna Welcome as part of the Ricercatore PON Project – Green strand. For this reason, particular attention during this module will be given to communication in cultural and sustainable tourism.
First Module -- Convenor: Monica Turci
This module is aimed at providing students with general knowledge on the specialised language of tourism and travel, with particular attention to the language of sustainable tourism. Aspects of the language of tourism studied include genre, textual typologies, discursive functions, techniques and divergent properties in respect to the standard variety. This module will end with a focus on the language of sustainable tourism. As there is not at the moment a handbook that provides a general overview of this, an original corpus-based, empirical approach will be adopted in order to focus on some similarities and differences between the language of tourism and the language of sustainable tourism .
Secondo Modulo --
ESERCITAZIONI LINGUISTICHE
Language classes are aimed at improving students’ language skills with particular reference to oral and writing ones. They also provide tools for developing critical reading skills of specialised texts, as well their production and comprehension. Particular attention will be devoted to the production of academic essays and extended essays.
The course themes are
Week 1 – 3 The ownership of cultural heritage
Week 4 – 5 The impact of mass tourism on cultural heritage
Week 6 – 7 Tourism in developing countries
Week 8 Dark Tourism
Week 9 Tourist vs Traveller
Readings/Bibliography
LEZIONI FRONTALI
FIRST MODULE
Compulsory readings for all students:
Graham M.S. Dann The Language of Tourism. A Sociolinguistic Perspective (CAB International 2001); Introduction; Chapter 3 only pages 62-65; Chapter 7. Available in Virtuale
Gunther Kress and Theo van Leeuwen Reading Images. The Grammar of Visual Design. Second edition (Routledge 1996) Chapters 2, 3, 4,5 e 6. Available in Virtuale
O’Keeffe, Anne, and Michael McCarthy. The Routledge Handbook of Corpus Linguistics. Second edition, 2022. In the library accessible at the link https://almastart.unibo.it/permalink/f/10694hg/39UBO_ALMAE_DS51107649250007041
Only the following chapters
Oakey, David, "What corpus can tell us about lexis?" Chapter 14, pp. 185-203
Chris Greaves and Martin Warren, "What can a corpus tell us about multi-word units?" Chapter 15, pp. 204-220
Gerlinde Mautner, "What can a corpus tell us about discourse?" Chapter 18, pp. 250-262
Suggested readings:
Sabrina Francesconi Reading Tourism Texts. A Multimodal Analysis (Channel View Publications, 2014); Chapter 1. In Virtuale. This chapter is useful for issues of genre.
Students must study all the PPTs uploaded in virtuale as well as the documents in the folder "Terminology"
SECONDO MODULO
ESERCITAZIONI LINGUISTICHE
A collection of texts and exercises (dispensa) uploaded in Virtuale as public file
Teaching methods
LEZIONI FRONTALI
FIRST MODULE
The first module includes lectures, group work for text analysis, guided corpus-based investigation in groups on SketchEngine.
Assessment methods
ESERCITAZIONI Prof. James
FIRST MODULE
Students can choose between two types of exam
1. A practical corpus assisted analysis during the course and a 10-minute oral test during the exam sessions or at the end of course. Details: The practical corpus assisted analysis consists of a simple corpus-based investigation aimed at providing a discussion on some central themes of the course. For the oral test students have to undertake independent research. This consists in finding a text and an image that illustrate a form of sustainable tourism. During the oral test students will be asked to discuss the text genre, text-type and techniques and provide an interpretation of the image following the model of Kress and van Leeuwen. Evaluation criteria: capacity of use the software Sketch Engine; knowledge of the module content; capacity to use English in a fluent way without making mistakes, knowledge of specialised lexis.
2. A 20-minute oral text during the exam sessions or after the course. Details: The oral test consists in finding a text and an image that illustrate a form of sustainable tourism. For the oral test students have to undertake independent research. This consists in finding a text and an image that illustrate a form of sustainable tourism. During the oral test students will be asked to discuss the text genre, text-type and techniques and provide an interpretation of the image following the model of Kress and van Leeuwen. One further question focuses on theory and the content of the course. Evaluation criteria: knowledge of the module content and linguistic theories discussed during the course; capacity to use English in a fluent way without making mistakes, knowledge of specialised lexis.
SECOND MODULE
ESERCITAZIONI
For all students, those who attend and do not attend the language classes, the written exam will consist of a 500-word essay on a theme connected to topics dealt with during the course. The written exam lasts 90 minutes and is held once per exam session. Students have to pass the exam before registering their overall final mark on almaesami. The essay will be assessed at the C2 level of the Common European Framework for the following:
appropriateness of argumentation relating to the topic;
presentation (layout, spelling, punctuation);
structure/organization (application of academic writing criteria, cohesion/coherence);
lexicogrammatical and discursive accuracy of the standard academic English required.
The final mark is calculated as follows: the final mark for the lezioni frontali is an average of the marks of the two modules. This is multiplied by 2, added to the esercitazioni mark and divided by 3.
Teaching tools
Multimedia materials and PPTs presentations. Sofware for text analysis; this is freely accessible to all UNIBO students Multimedia material, Power Point Presentations, Translation software
Office hours
See the website of Monica Turci
See the website of Anthony Dion Mitzel
SDGs




This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.