75601 - English for Fashion

Academic Year 2015/2016

  • Teaching Mode: In-person learning (entirely or partially)
  • Campus: Rimini
  • Corso: Second cycle degree programme (LM) in Fashion Culture and Management (cod. 8841)

Learning outcomes

At the end of the course students will have the communication skills they need for a career in fashion. They will have good knowledge of the English language and, above all, knowledge of English for the fashion industry. S/he will know the field-specific terminology, will be familiar with the literature (books, journals, etc.) in this sector, will be able to produce a variety of texts related to fashion.

Students will learn how to describe looks and trends, talk about processes and make plans and predictions for brand development.

Course contents

The course is intended for first-year students of 
 Fashion Culture and Management (international two-year master) who need to communicate in English for their studies and jobs in fashion. Its main purpose is to improve translation and critical reading of English texts, and to encourage discussion and reflection on themes relevant to fashion.

Linguistic and textual analysis of practical documents will be the main activity to help students understand specific texts of the fashion sector and fashion studies.

The topics of the course will cover each element of the fashion industry from garment design and construction, textiles, through to the production and promotion of collections, and event planning.

Readings/Bibliography

students will be tested on the following texts, films and assignment for the final exam.

 

- Reader 2016 (Pls note: you are required to bring the Reader starting from the FIRST LECTURE; the Reader will be available at Cartoleria Tecnica, Piazza Agabiti 1, from Nov 5th) 

- Mary E. Ward, English for the Fashion Industry, Oxford, 2012 (Pls note: you are required to bring this book starting from the FIRST LECTURE. You can find the book at "La Feltrinelli", Rimini)

- Marnie Fogg, Fashion Design Directory, Firefly 2011 /Thames & Hudson, 2011

(the Italian version of Marnie Fogg, Fashion Design Directory, La Moda dalla A alla Z, Atlante, 2012, is recommended for students who have difficulties in translating from English into Italian part of the Reader on the descriptions of fashion designers and their creations).

Vogue On Coco Chanel, Bronwyn Cosgrave, Quadrille Publishing, London 2013

- (Italian translation also available:- Vogue On Coco Chanel, Bronwyn Cosgrave, Atlante 2015)

- Vogue On Christian Dior, Charlotte Sinclair, Quadrille Publishing, London 2013

- (Italian translation also available: Vogue On Christian Dior, Charlotte Sinclair, Atlante, 2015)

- two films to be chosen among the following:

“Yves Saint Laurent”, di Jalil Lespert, 2014

“The Devil Wears Prada”, di David Frankel, 2006

"Valentino: The Last Emperor", di Matt Tyrnauer, 2008

"The September Issue", Feltrinelli Real Cinema, 2009

 

OR another film on fashion to be approved by the teacher

 

- written assignment of 3000-4000 characters, spaces included (only one date: Dec. 17th 9:00-11:00 Green Lab)

Teaching methods

Lectures, teacher-led discussion and assignments. Interaction with students and role-play simulations.

Assessment methods

The final exam will be oral. Students are also required to prepare a written assignment of 3000-4000 characters, spaces included.

(only one date: Dec. 17th 9:00-11:00 Green Lab)

 

The final mark will be the average of the marks obtained by assessment of:

 

- written assignment (one date);

- Reader 2016;

- Dior (and Chanel for those students who won't be present at the written assignment);

- two films 

- student's presentation (during lectures or final exam)

Teaching tools

PC, Wi-Fi, video/DVD projector, overhead projector

Office hours

See the website of Mariella Lorusso