- Docente: David Ellner
- Crediti formativi: 3
- Lingua di insegnamento: Inglese
- Moduli: David Ellner (Modulo 1) Luca Bersaglia (Modulo 2)
- Modalità didattica: Convenzionale - Lezioni in presenza (Modulo 1) Convenzionale - Lezioni in presenza (Modulo 2)
- Campus: Bologna
- Corso: Laurea Magistrale in Innovation and organization of culture and the arts (cod. 0902)
Conoscenze e abilità da conseguire
The student is expected to understanding the functions and processes of transformations within the recording industry and the innovations connected to new ditigal technologies applied to creative industries.
Contenuti
The focus of this course is on the business side of the music industry. We’ll emphasize the characteristics of deals, cash flows and valuation within this highly dynamic and uncertain environment. While the core of the material is strategy based, we’ll focus on issues like marketing, digital, economics and strategy. We will also examine the impact that technology has had on them, including a realistic assessment of possibilities for the future, and technology’s role as a fundamental driver of strategic change.
- Class introduction and overview
- Economics of the music industry
- Sources of profitability
- Review of current business trends
- Current Events
- Master and mechanical rights
- Publishing Industry
- Review all sources of different digital revenue including subscription, download, internet radio etc
- Review video platforms including Vevo / MTV
- Guest Speaker – CFO Universal Italy
- Review Apple – the past and the current The Entertainment Value Chain
- Review of types of music industry deals
- Final Presentations
Metodi didattici
Course style will be power point guided lecture, with occasional guest speakers.
Modalità di verifica e valutazione dell'apprendimento
Final grades will be based on four aspects of student participation:
- Class Participation: Since I would like to make the class as interactive as possible, a high level of class participation will be expected. Students are expected to bring their name plates (or reasonable facsimile) to each class meeting.
- Presentations: Final Presentations.
- Materials: Handouts or news articles throughout the class.
The final grade will be allocated according to the following formula:
Class participation 25%
Final Presentation 75%
Grading: Final grading will be Pass / Fail
Orario di ricevimento
Consulta il sito web di David Ellner
Consulta il sito web di Luca Bersaglia