You are here:

55804 - Business Strategy

Academic Year 2022/2023

                
                        Docente:
                        Raffaele Corrado
                    
                        Credits:
                        8
                    
                        SSD:
                        SECS-P/08
                    
                        Language:
                        Italian
                    
                        Teaching Mode:
                        Traditional lectures
                        
                            Campus:
                            Forli
                        
                            Corso:
                            First cycle degree programme (L) in
                            Economics and business (cod. 9202)

                                Also valid for
                                
                                    First cycle degree programme (L) in
                                    
                                        Economics and business (cod. 9202)
                                    
                            Teaching resources on Virtuale
                        
                                    Course Timetable
                                
from Feb 20, 2023 to May 26, 2023

Learning outcomes

The goal of the course is to provide students the tools useful to evaluate and make strategic decisions, with particular attention to the coherence between resources and competences, market variables and log term objectives. By the end of the course students will learn how to manage strategic problems, will be able to analyze the success key factors and make coherent decisions.

Course contents

Decisions, strategy and valuation
Competitive environment and the firm
Resources and capabilities of the firm
Competitive advantage: Cost and differentiation
Models of industry evolution and classifications
Strategies in innovative industries
Strategies in mature industries
Vertical integration
Multinational and global strategies
Diversification and management of diversified companies

Readings/Bibliography

Robert M. Grant
Contemporary Strategy Analysis (10th ed)
John Wiley & Sons, 2018

Teaching methods

Lecture

Discussion of readings handed out in class

Assessment methods

Written exam: three open-ended questions, length 45'

Optional oral exam as integration of the written one

Grading:

< 18. Fail. Considerable further work is required for an even basic understanding of the content of the course.
18-22. Sufficient. Understanding of the content of the course meets the minimum criteria; some mnemonic retention, little real understanding of the course topics.
23-24. Satisfactory. Some understanding of the course topics, with significant shortcomings.
25-27. Good. Good understanding of the course topics, with some errors.
28-30. Very good. Full understanding of the course content, possibly minor errors.
30 Lode. Perfect. Perfect understanding of the course content.

Teaching tools

The slides used in class, the readings to be discussed, and other related materials will be made available in the website of the course (on the Virtuale web platform of UniBo)

Links to further information

https://sites.google.com/site/profraffaelecorrado/

Office hours

See the website of Raffaele Corrado