97311 - Acquisition of Management and Relational Skills

Learning outcomes

At the end of the course the student: - knows how to manage the pharmaceutical service in different work contexts; - is able to monitor pharmaceutical spending; - follows a correct professional deontology; - has relational and organizational skills in the management of the Pharmacy; - is able to provide advice in the health field by exercising a role of connection between patient, doctor and health facilities.

Course contents

RELATIONAL SKILLS section

1. Areas and meanings of communication

2. Communication with oneself and with others

3. Communication within the working group

3. What and how the pharmacy communicates to the outside

5. Customer relations and one-to-one communication: the sale

6. One-to-all communication: marketing elements

7. Evolution of the pharmacy: services and communication

 

 

MANAGEMENT SKILLS section

1. the words of business economics

2. pharmacy, between profession and enterprise: elements of organization

3. costs and revenues: margins and economic equilibrium

4. the analysis of the break-even point

5. purchasing, inventory and turnover indices

6. Revenue and expenditure: financial equilibrium

7. the balance of the pharmacy: reading and elements of analysis

8. scenarios: the future of pharmacy

Readings/Bibliography

Giuseppe Salvato, Farmacisti di Successo, Koinè Comunicazione, 2012

Teaching methods

lectures

Assessment methods

multiple choice test

Teaching tools

Lecture notes, slides, text files made available by the teacher

Office hours

See the website of Giuseppe Salvato