Laurea (First cycle degree/Bachelor - 180 ECTS) in Economics of Tourism

Graduates may cover a range of professional positions in the fields of employment listed below:

1) Project manager

Functions
Project manager:
in a business environment, manages the evaluation, planning, implementation and control of a project; the tasks involved in assuring the success of the project fall into two areas:
- operations: working methods, instruments and techniques required to best achieve the project objectives;
- relations: interpersonal dynamics and communication;
- in an administrative role in a tourism company, assures the management and supervision of the company administration, including general accounting, the preparation of financial statements, financial analyses and the management of tax issues;
- collaborates to assure the correct entry and recording of the general accounts, supervises regulatory aspects for the correct issue of invoices, relations with credit institutes, analysis of financial results, tax returns;
- as part of the staff, controls accounts, invoicing, preparation of yearly financial statements, supervision of company administration;
- as part of the staff, deals with management control and analysis of levers to increase the profitability of contracts and projects;
- controls company costs and production budgets;
- congress manager: manages all design, organisation and coordination activities for congresses, conventions, symposia, conferences, etc., from the initial contact with customers/clients to the final implementation of the event.

Career opportunities:
- Tourism companies
- Private businesses
- Hotels
- Hotel chains and companies
- Public services
- Consultant for private businesses and public authorities

2) Administration manager of a tourism company
Functions
The Administration manager of a tourism company:
- manages and supervises the company's administrative activities: general accounting, preparation of financial statements, financial analysis and management of tax issues;
- collaborates to assure the correct entry and recording of the general accounts, regulatory aspects for the correct issue of invoices, relations with credit institutes, analysis of financial results, tax returns;
- in an administrative planning and control department, controls accounts, invoicing, preparation of yearly financial statements, supervision of company administration;
- in a company budget and control department, deals with management control and analysis of levers to increase the profitability of contracts and projects; company cost controls and production budgets;
- as purchasing manager, applies purchasing techniques, draws up supply contracts; uses the software and technologies in the company.

Career opportunities:
- Tourism companies (hotels)
- Hotel chains and companies
- Public services
- Private companies

3) Hotel Manager (Director of tourism company/company staff)
Functions
The Hotel Manager:
- supervises all the activities of the hotel business, primarily dealing with the preparation of business strategies and financial, management, marketing policies and company development plans, considering the available resources or following the policies laid down by the group, in the case of large hotel chains;
- oversees all bureaucratic and administrative matters, constantly monitoring budgets, accounts and economic results;
- in agreement with the owners, defines the pricing policy and the consequent quality level of services, managing and promoting the company image;
- as human resources manager, deals mainly with the management and processing of information and data concerning the staff management and administration;
- manages both accounting and administration activities and more specifically management tasks, supporting staff managers in the definition of human resources planning strategies and staff selection, training and assessment processes;
- in the field of travel agency management, selects and develops outgoing tourist products for current and potential markets; assesses and directs the agency's financial, administrative and staff management; supervises all agency activities; draws up company strategies and financial, management and marketing policies and strategic development plans, considering the available resources or following group policies, in the case of large distribution chains.

Career opportunities:
- Travel agencies
- Hotels
- Hotel chains and companies
- Public services

4) Tourism planner / Tourism promoter
Functions
The Tourism planner / Tourism promoter:
- on behalf of agencies and tour operators and based on his/her own experience and knowledge of the tourism market, designs, plans, implements and tests new tourist “products”, holiday or tour packages in Italy or abroad, particularly concerning the organisation, exploitation and promotion of tourist packages for cultural tourism;
- oversees tourism promotion activities; evaluates the competitive position of a destination or company, formulates and develops promotion plans for a given destination or company;
- as a tourist market analyst, assesses the significant parameters to evaluate the performance of tourist companies and destinations, identifying strengths and weaknesses, opportunities and threats;
- as marketing manager: works to draw up the strategic guidelines for the general commercial plans of the company; tasks refer to the launch, sale and marketing of a product (advertising, promotion, merchandising, pricing, distribution): works to improve the overall competitive position of a tourist product, coordinating the different aspects in order to make it as exploitable as possible and adapt it to the needs of the tourist.

Career opportunities:
- Tourism businesses
- Private hotel companies
- Hotel chains and companies
- Public services
- Tourist boards (as congress manager)
- Consultant for private businesses and public authorities

The degree programme project has been submitted to selected external stakeholders in order to receive their opinions and feedbacks on the learning outcomes and the professional profiles.