| Code | 5644 |
|---|---|
| Academic Year | 2024-2025 |
| Subject area | Sociology, Economics, Law |
| Campus | Bologna |
| Level | First |
| Director | Gabriele Pizzi |
| Duration | Annual |
| Teaching methods | Conventional |
| Language | English |
| Cost | 14.800,00 Euro |
| Instalments | First instalment 1850,00 Euro; second instalment 7000,00 Euro (to be paid by 31/12/2024); third instalment 5950,00 Euro (to be paid by 30/05/2025) |
| Study grants | yes |
| Application deadline |
Nov 04, 2024 PRE-ENROLMENT Window 1: 06/05/2024 PRE-ENROLMENT Window 2: 08/07/2024 PRE-ENROLMENT Window 3: 16/09/2024 PRE-ENROLMENT Window 4: 04/11/2024 |
| Enrolment start and end | Window 1: from 28/05/2024 to 18/06/2024; Window 2: from 25/07/2024 to 05/09/2024; Window 3: from 08/10/2024 to 29/10/2024; Window 4: from 21/11/2024 to 03/12/2024 |
- Main Department
-
Department of Management - DiSA
- Professional Profile
- The programme aims at develop and strengthen marketing and sales skills, within the broader choices of competitive business strategy. More specifically, it intends to strengthen the capacities of: - market and consumer analysis; - development of products and brands; - definition of prices; - communication; - management of commercial channels; - management of the sales network and monitoring of strategic customers.
- Number of participants
- Min: 12 Max: 50
- Study grants
- Reduced fees (article 6 of the call)
- Credits
- 60
- International Professional Master's programme
- Yes
- Admission qualifications
- - all first cycle degree and/or second / single cycle degree obtained under D.M. 270/04 or first cycle degree and/or second / single cycle degree obtained under the laws previously in force (DM 509/99 and Old
Regulations);
- first cycle degree and/or second / single cycle degree obtained abroad deemed equivalent to those described in the point above by the admission committee, for the purposes of admission to the Master - Linguistic skills
- Proficiency of the English language
- Selection criteria
- Admission to the Master is subject to a positive total score of the selection process, which is based on a written aptitude test, a written English language test and a motivational interview.
The maximum score given by the Admission Board is 100 points. A minimum score of 60/100 must be achieved to pass the selection.
The written aptitude test and the written language test do not award any points but are instead judged on a pass/fail basis as a necessary qualification to attend the motivational interview.
The evaluation process will take place:
- for those enrolled to window 1: 09/05/2024 (written aptitude test and written language test) and 17/05/2024
(motivational interview)
- for those enrolled to window 2: 11/07/2024 (written aptitude test and written language test) and 17/07/2024
(motivational interview)
- for those enrolled to window 3: 19/09/2024 (written aptitude test and written language test) and 26/09/2024
(motivational interview)
- for those enrolled to window 4: 07/11/2024 (written aptitude test and written language test) and 13/11/2024
(motivational interview)
At Bologna Business School at a time that will be communicated and in any case between 8 a.m. and 8 p.m. Italian time.
Candidates attending the test must bring a valid identification document with them.
- Place of teaching
- Bologna Business School - Via degli Scalini 18 - 40136 Bologna
- Study plan
The master is divided in two concentrations: Marketing Management and Data Marketing and Analytics.
The programme includes a part common to all concentrations (about the 50% of the classroom activities) and the remaining part specific to each one concentration.
Common part
- Marketing strategy - SECS-P/08
- Data analysis for market research - SECS-P/08
- Digital culture - SECS-P/08
- Business ethics and sustainability - SECS-P/10
- Consumer behavior - SECS-P/08
- CRM - SECS-P/08
- Strategic Accounting - SECS-P/07
Part specific to each one concentration
Marketing Management
- Product and Brand Management - SECS-P/08
- Pricing and Valuations - SECS-P/08
- Principles of channel and retail management - SECS-P/08
- Advertising and communication - SECS-P/08
- Key account management and trade marketing - SECS-P/08
- Salesforce management - SECS-P/08
- Neurosciences Applied to Marketing - SECS-P/08
Data Marketing and Analytics
- Data Strategy - SECS-P/08
- Data Platform - SECS-P/08
- Marketing Automation - SECS-P/08
- Fundamental of Artificial Intelligence - INF/01
- Fundamentals of Business Intelligence - INF/01
- Data Visualization - SECS-P/08
- Data Lake - ING-INF/05
- Data Marketing Management Lab - ING-INF/05
- Compulsory attendance
- 70%
- Internship
- 20 ects