Professional Master programme in Marketing Management - 5644

Code 5644
Academic Year 2024-2025
Subject area Sociology, Economics, Law
Campus Bologna
Level First
Director Gabriele Pizzi
Duration Annual
Teaching methods Conventional
Language English
Cost 14.800,00 Euro
Instalments First instalment 1850,00 Euro; second instalment 7000,00 Euro (to be paid by 31/12/2024); third instalment 5950,00 Euro (to be paid by 30/05/2025)
Study grants yes
Application deadline

Nov 04, 2024

PRE-ENROLMENT Window 1: 06/05/2024 PRE-ENROLMENT Window 2: 08/07/2024 PRE-ENROLMENT Window 3: 16/09/2024 PRE-ENROLMENT Window 4: 04/11/2024
Enrolment start and end Window 1: from 28/05/2024 to 18/06/2024; Window 2: from 25/07/2024 to 05/09/2024; Window 3: from 08/10/2024 to 29/10/2024; Window 4: from 21/11/2024 to 03/12/2024
Main Department
Department of Management - DiSA
Professional Profile
The programme aims at develop and strengthen marketing and sales skills, within the broader choices of competitive business strategy. More specifically, it intends to strengthen the capacities of: - market and consumer analysis; - development of products and brands; - definition of prices; - communication; - management of commercial channels; - management of the sales network and monitoring of strategic customers.
Number of participants
Min: 12 Max: 50
Study grants
Reduced fees (article 6 of the call)
International Professional Master's programme
Admission qualifications
- all first cycle degree and/or second / single cycle degree obtained under D.M. 270/04 or first cycle degree and/or second / single cycle degree obtained under the laws previously in force (DM 509/99 and Old

- first cycle degree and/or second / single cycle degree obtained abroad deemed equivalent to those described in the point above by the admission committee, for the purposes of admission to the Master
Linguistic skills
Proficiency of the English language
Selection criteria
Admission to the Master is subject to a positive total score of the selection process, which is based on a written aptitude test, a written English language test and a motivational interview.
The maximum score given by the Admission Board is 100 points. A minimum score of 60/100 must be achieved to pass the selection.
The written aptitude test and the written language test do not award any points but are instead judged on a pass/fail basis as a necessary qualification to attend the motivational interview.

The evaluation process will take place:
- for those enrolled to window 1: 09/05/2024 (written aptitude test and written language test) and 17/05/2024
(motivational interview)
- for those enrolled to window 2: 11/07/2024 (written aptitude test and written language test) and 17/07/2024
(motivational interview)
- for those enrolled to window 3: 19/09/2024 (written aptitude test and written language test) and 26/09/2024
(motivational interview)
- for those enrolled to window 4: 07/11/2024 (written aptitude test and written language test) and 13/11/2024
(motivational interview)

At Bologna Business School at a time that will be communicated and in any case between 8 a.m. and 8 p.m. Italian time.
Candidates attending the test must bring a valid identification document with them.
Place of teaching
Bologna Business School - Via degli Scalini 18 - 40136 Bologna
Study plan

The master is divided in two concentrations: Marketing Management and Data Marketing and Analytics. 

The programme includes a part common to all concentrations (about the 50% of the classroom activities) and the remaining part specific to each one concentration.

Common part

  • Marketing strategy - SECS-P/08
  • Data analysis for market research - SECS-P/08
  • Digital culture - SECS-P/08
  • Business ethics and sustainability - SECS-P/10
  • Consumer behavior - SECS-P/08
  • CRM - SECS-P/08
  • Strategic Accounting - SECS-P/07


Part specific to each one concentration

Marketing Management

  • Product and Brand Management - SECS-P/08
  • Pricing and Valuations - SECS-P/08
  • Principles of channel and retail management - SECS-P/08
  • Advertising and communication - SECS-P/08
  • Key account management and trade marketing - SECS-P/08
  • Salesforce management - SECS-P/08
  • Neurosciences Applied to Marketing - SECS-P/08


Data Marketing and Analytics

  • Data Strategy - SECS-P/08
  • Data Platform - SECS-P/08
  • Marketing Automation - SECS-P/08
  • Fundamental of Artificial Intelligence - INF/01
  • Fundamentals of Business Intelligence - INF/01
  • Data Visualization - SECS-P/08
  • Data Lake - ING-INF/05
  • Data Marketing Management Lab - ING-INF/05
Compulsory attendance
20 ects

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