- Docente: Daniele Scarpi
- Credits: 6
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Forli
- Corso: Second cycle degree programme (LM) in Economics and management (cod. 9203)
Learning outcomes
The aim of the course is to develop the ability to define and implement strategies for international markets in the global competitive environment. Students should learn how to analyze the globalization trends of firms and markets, and to understand the main steps in the internazionalization of firms, in the marketing strategies, in the management of products and processes, understanding the opportunities offered by emerging markets.
Course contents
Intro and globalization of markets; deciding in which country to go / invest; deciding how to enter a foreign market; defining the target; international cultures; defining product and price; value delivery and international communication
Readings/Bibliography
Ancarani, F. Scarpi, D. (2016) Marketing internazionale; Pearson Ed.
Teaching methods
Frontal teaching and case studies
Assessment methods
Written exam, usually composed of 5-7 short open questions or 2-3 long open questions, on the whole program
Office hours
See the website of Daniele Scarpi