Professional Master programme in Marketing Management - 5644

Code 5644
Academic Year 2021-2022
Subject area Sociology, Economics, Law
Campus Bologna
Level First
Director Gabriele Pizzi
Duration Annual
Teaching methods Conventional
Language English
Cost 14.800,00 Euro
Instalments First instalment 1,850.00 Euro - Second instalment 7,000.00 Euro (deadline December 30 2021) - Third instalment 5,950.00 Euro (deadline April 29 2022)
Study grants yes
Application deadline

Nov 09, 2021

Enrolment start and end WINDOW 1: from 23/06/2021 to 30/07/2021; WINDOW 2: from 23/09/2021 to 29/10/2021; WINDOW 3: from 23/11/2021 to 06/12/2021
Programme start and end dates

from Jan 10, 2022 to Mar 31, 2023

Main Department
Department of Management - DiSA
Professional Profile
The programme aims to develop and strengthen marketing and sales skills, within the broader choices of competitive business strategy. More specifically, it intends to strengthen the capacities of: - market and consumer analysis; - development of products and brands; - definition of prices; - communication; - management of commercial channels; - management of the sales network and monitoring of strategic customers.
Number of participants
Min: 12 Max: 50
Study grants
Reduced fees (article 6 of the call)
International Professional Master's programme
Admission qualifications
All types of three-year degrees, Master and Master's course obtained under D.M. 270/04 or degrees of the first cycle, second cycle or single cycle obtained under the laws previously in force (DM 509/99 and Old Regulations).
Linguistic skills
Sound knowledge of the English language
Selection criteria
Admission to the Master is subject to a positive opinion based on written test and motivational interview.
3. The evaluation process will take place:

- for those enrolled to window 1: 15-16/06/2021
- for those enrolled to window 2: 15-16/09/2021
- for those enrolled to window 3: 16-17/11/2021

At Bologna Business School at a time that will be communicated and in any case between 8 a.m. and 8 p.m. Italian time.
Candidates attending the test must bring a valid identification document with them.
Place of teaching
Bologna Business School - Via degli Scalini 18 - 40136 Bologna
Study plan

The master is divided in two concentrations: Marketing Management and Data Marketing and Analytics. 

The programme includes a part common to all concentrations (about the 50% of the classroom activities) and the remainig part specific to each one concentration.

Common part

  • Marketing strategy - SECS-P/08
  • Data analysis for market research - SECS-P/08
  • Digital culture - SECS-P/08
  • Business ethics and sustainability - SECS-P/10
  • Consumer behavior - SECS-P/08
  • CRM - SECS-P/08
  • Strategic Accounting - SECS-P/07


Part specific to each one concentration

Marketing Management

  • Product and Brand Management - SECS-P/08
  • Pricing and promotions - SECS-P/08
  • Principles of channel and retail management - SECS-P/08
  • Advertising and communication - SECS-P/08
  • Key account management and trade marketing - SECS-P/08
  • Salesforce management - SECS-P/08
  • Omnichannel retailing - SECS-P/08


Data Marketing and Analytics

  • Data Strategy - SECS-P/08
  • Data Platform - SECS-P/08
  • Marketing Automation - SECS-P/08
  • Fundamental of Artificial Intellicenge - INF/01
  • Fundamentals of Business Intelligence - INF/01
  • Data Visualization - SECS-P/08
  • Data Lake - ING-INF/05
  • Data Marketing Management Lab - ING-INF/05
Compulsory attendance
20 cfu

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