| Code | 5644 |
|---|---|
| Academic Year | 2021-2022 |
| Subject area | Sociology, Economics, Law |
| Campus | Bologna |
| Level | First |
| Director | Gabriele Pizzi |
| Duration | Annual |
| Teaching methods | Conventional |
| Language | English |
| Cost | 14.800,00 Euro |
| Instalments | First instalment 1,850.00 Euro - Second instalment 7,000.00 Euro (deadline December 30 2021) - Third instalment 5,950.00 Euro (deadline April 29 2022) |
| Study grants | yes |
| Application deadline |
Nov 22, 2021 (Expired) PRE-ENROLMENT WINDOW 1: 09/06/2021 PRE-ENROLMENT WINDOW 2: 08/09/2021 PRE-ENROLMENT WINDOW 3: 09/11/2021 PRE-ENROLMENT WINDOW 4: 22/11/2021 |
| Enrolment start and end | WINDOW 1: from 23/06/2021 to 30/07/2021; WINDOW 2: from 23/09/2021 to 29/10/2021; WINDOW 3: from 23/11/2021 to 06/12/2021; WINDOW 4: from 01/12/2021 to 06/12/2021 |
| Programme start and end dates |
from Jan 10, 2022 to Mar 31, 2023 |
- Main Department
-
Department of Management - DiSA
- Professional Profile
- The programme aims to develop and strengthen marketing and sales skills, within the broader choices of competitive business strategy. More specifically, it intends to strengthen the capacities of: - market and consumer analysis; - development of products and brands; - definition of prices; - communication; - management of commercial channels; - management of the sales network and monitoring of strategic customers.
- Number of participants
- Min: 12 Max: 50
- Study grants
- Reduced fees (article 6 of the call)
- Credits
- 60
- International Professional Master's programme
- Yes
- Admission qualifications
- All types of three-year degrees, Master and Master's course obtained under D.M. 270/04 or degrees of the first cycle, second cycle or single cycle obtained under the laws previously in force (DM 509/99 and Old Regulations).
- Linguistic skills
- Sound knowledge of the English language
- Selection criteria
- Admission to the Master is subject to a positive opinion based on written test and motivational interview.
The evaluation process will take place:
- for those enrolled to window 1: 15-16/06/2021
- for those enrolled to window 2: 15-16/09/2021
- for those enrolled to window 3: 16-17/11/2021
- for those enrolled to window 4: 25/11/2021
At Bologna Business School at a time that will be communicated and in any case between 8 a.m. and 8 p.m. Italian time.
Candidates attending the test must bring a valid identification document with them.
- Place of teaching
- Bologna Business School - Via degli Scalini 18 - 40136 Bologna
- Study plan
The master is divided in two concentrations: Marketing Management and Data Marketing and Analytics.
The programme includes a part common to all concentrations (about the 50% of the classroom activities) and the remaining part specific to each one concentration.
Common part
- Marketing strategy - SECS-P/08
- Data analysis for market research - SECS-P/08
- Digital culture - SECS-P/08
- Business ethics and sustainability - SECS-P/10
- Consumer behavior - SECS-P/08
- CRM - SECS-P/08
- Strategic Accounting - SECS-P/07
Part specific to each one concentration
Marketing Management
- Product and Brand Management - SECS-P/08
- Pricing and promotions - SECS-P/08
- Principles of channel and retail management - SECS-P/08
- Advertising and communication - SECS-P/08
- Key account management and trade marketing - SECS-P/08
- Salesforce management - SECS-P/08
- Omnichannel retailing - SECS-P/08
Data Marketing and Analytics
- Data Strategy - SECS-P/08
- Data Platform - SECS-P/08
- Marketing Automation - SECS-P/08
- Fundamental of Artificial Intelligence - INF/01
- Fundamentals of Business Intelligence - INF/01
- Data Visualization - SECS-P/08
- Data Lake - ING-INF/05
- Data Marketing Management Lab - ING-INF/05
- Compulsory attendance
- 70%
- Internship
- 20 cfu
Professional Master programme notices
NEW WINDOW (Window 4): Pre-enrolment from 10/11/2021 to 22/11/2021 (1:00 pm CEST) - Selections 25/11/2021 - Registration from 01/12/2021 to 06/12/2021
The qualified candidates are informed that the places available for the window IV are those remaining from the first, second and third window for a maximum total of 50 (PD Rep. n. 5017/2021 Prot n. 184158 del 27/07/2021)