Professional Master programme in Digital Marketing and Communication - 5734

Code 5734
Academic Year 2021-2022
Subject area Sociology, Economics, Law
Campus Bologna
Level First
Director Augusto Valeriani
Duration Annual
Teaching methods Conventional
Language English
Cost 14.800,00 Euro
Instalments First instalment 1.850,00 Euro - Second instalment 7.000,00 Euro (deadline 30 December 2021) - Third instalment 5.950,00 Euro (deadline 29 April 2022)
Study grants yes
Application deadline

Oct 01, 2021 (Expired)

PRE-ENROLMENT Window 1 - 11/05/2021 PRE-ENROLMENT Window 2 - 07/07/2021 PRE-ENROLMENT Window 3 - 21/09/2021 - PRE-ENROLMENT Window 4 - 01/10/2021
Enrolment start and end Window 1: from 26/05/2021 to 30/06/2021; Window 2: from 22/07/2021 to 10/09/2021; Window 3: from 06/10/2021 to 14/10/2021; Window 4: from 11/10/2021 to 14/10/2021
Programme start and end dates

from Oct 19, 2021 to Mar 31, 2023

Main Department
Department of Management - DiSA
Professional Profile
The programme aims at train graduates in all disciplines in the field of digital marketing and corporate communications able to manage with skill not only the traditional digital media, but also the most innovative ones, thus responding to increasingly complex market needs.
Number of participants
Min: 12 Max: 50
Study grants
Reduced fees (article 6 of the call)
Credits
60
International Professional Master's programme
Yes
Admission qualifications
All types of three-year degrees, Master and Master's course obtained under D.M. 270/04 or degrees of the first cycle, second cycle or single cycle obtained under the laws previously in force (DM 509/99 and Old Regulations).
Linguistic skills
Sound knowledge of the English language
Selection criteria
Admission to the Master is subject to a positive opinion based on written test and motivational interview.

The evaluation process will take place:

- for those enrolled to window 1: 17-18/05/2021
- for those enrolled to window 2: 13-14/07/2021
- for those enrolled to window 3: 28-29/09/2021
- for those enrolled to window 4: 06/10/2021

At Bologna Business School at a time that will be communicated and in any case between 8 a.m. and 8 p.m. Italian time.
Candidates attending the test must bring a valid identification document with them.
Place of teaching
Bologna Business School - Via degli Scalini 18 - 40136 Bologna
Study plan
  • Strategic Accounting - SECS-P/07
  • Business Ethics and Sustainability - SECS-P/07
  • Marketing Strategy - SECS-P/08
  • Data Analysis for Market Research - L-LIN/08
  • Digital Culture – INF/01
  • Branding and Corporate Communication - SPS/08
  • Communication and Storytelling - SPS/08
  • Sales and trade marketing - SECS-P/08
  • Industry structure of digital communication - ING-INF/05
  • Content marketing laboratory - SPS/08
  • Search Marketing - ING-INF/05
  • Digital Platforms Laboratory - SECS-P/08
  • Digital strategy and Social Media Marketing - SECS-P/08
  • Digital marketing - SECS-P/08
  • Digital Interactive Marketing - SECS-P/08
  • Personal Branding - SECS-P/10
  • Laboratory of Customer Value Management - SECS-P/08
  • Digital Analytics - SECS-P/08
Compulsory attendance
70%
Internship
20 cfu

AlmaLaurea Master’s Degree survey results

Professional Master programme notices

NEW WINDOW (Window 4): Pre-enrolment from 22/09/2021 to 01/10/2021 (1:00 pm CEST) - Selections 06/10/2021 - Registration from 11/10/2021 to 14/10/2021

The qualified candidates are informed that the places available for the window IV are those remaining from the first, second and third window for a maximum total of 50 (PD Rep. n. 5012/2021 Prot n. 184123 del 27/07/2021)

Article 6 - Update of the reduced fee for Band 4

Please, note that the amount is 184,54 euro for adjustment of graduation parchment costs.

Request for adaptation of the Admission test