| Code | 5734 |
|---|---|
| Academic Year | 2021-2022 |
| Subject area | Sociology, Economics, Law |
| Campus | Bologna |
| Level | First |
| Director | Augusto Valeriani |
| Duration | Annual |
| Teaching methods | Conventional |
| Language | English |
| Cost | 14.800,00 Euro |
| Instalments | First instalment 1.850,00 Euro - Second instalment 7.000,00 Euro (deadline 30 December 2021) - Third instalment 5.950,00 Euro (deadline 29 April 2022) |
| Study grants | yes |
| Application deadline |
Oct 01, 2021 (Expired) PRE-ENROLMENT Window 1 - 11/05/2021 PRE-ENROLMENT Window 2 - 07/07/2021 PRE-ENROLMENT Window 3 - 21/09/2021 - PRE-ENROLMENT Window 4 - 01/10/2021 |
| Enrolment start and end | Window 1: from 26/05/2021 to 30/06/2021; Window 2: from 22/07/2021 to 10/09/2021; Window 3: from 06/10/2021 to 14/10/2021; Window 4: from 11/10/2021 to 14/10/2021 |
| Programme start and end dates |
from Oct 19, 2021 to Mar 31, 2023 |
- Main Department
-
Department of Management - DiSA
- Professional Profile
- The programme aims at train graduates in all disciplines in the field of digital marketing and corporate communications able to manage with skill not only the traditional digital media, but also the most innovative ones, thus responding to increasingly complex market needs.
- Number of participants
- Min: 12 Max: 50
- Study grants
- Reduced fees (article 6 of the call)
- Credits
- 60
- International Professional Master's programme
- Yes
- Admission qualifications
- All types of three-year degrees, Master and Master's course obtained under D.M. 270/04 or degrees of the first cycle, second cycle or single cycle obtained under the laws previously in force (DM 509/99 and Old Regulations).
- Linguistic skills
- Sound knowledge of the English language
- Selection criteria
- Admission to the Master is subject to a positive opinion based on written test and motivational interview.
The evaluation process will take place:
- for those enrolled to window 1: 17-18/05/2021
- for those enrolled to window 2: 13-14/07/2021
- for those enrolled to window 3: 28-29/09/2021
- for those enrolled to window 4: 06/10/2021
At Bologna Business School at a time that will be communicated and in any case between 8 a.m. and 8 p.m. Italian time.
Candidates attending the test must bring a valid identification document with them.
- Place of teaching
- Bologna Business School - Via degli Scalini 18 - 40136 Bologna
- Study plan
- Strategic Accounting - SECS-P/07
- Business Ethics and Sustainability - SECS-P/07
- Marketing Strategy - SECS-P/08
- Data Analysis for Market Research - L-LIN/08
- Digital Culture – INF/01
- Branding and Corporate Communication - SPS/08
- Communication and Storytelling - SPS/08
- Sales and trade marketing - SECS-P/08
- Industry structure of digital communication - ING-INF/05
- Content marketing laboratory - SPS/08
- Search Marketing - ING-INF/05
- Digital Platforms Laboratory - SECS-P/08
- Digital strategy and Social Media Marketing - SECS-P/08
- Digital marketing - SECS-P/08
- Digital Interactive Marketing - SECS-P/08
- Personal Branding - SECS-P/10
- Laboratory of Customer Value Management - SECS-P/08
- Digital Analytics - SECS-P/08
- Compulsory attendance
- 70%
- Internship
- 20 cfu
Professional Master programme notices
NEW WINDOW (Window 4): Pre-enrolment from 22/09/2021 to 01/10/2021 (1:00 pm CEST) - Selections 06/10/2021 - Registration from 11/10/2021 to 14/10/2021
The qualified candidates are informed that the places available for the window IV are those remaining from the first, second and third window for a maximum total of 50 (PD Rep. n. 5012/2021 Prot n. 184123 del 27/07/2021)
Article 6 - Update of the reduced fee for Band 4
Please, note that the amount is 184,54 euro for adjustment of graduation parchment costs.