2nd Cycle Degree/2 year Master in Fashion culture and management

Degree programme

Programme type 2nd Cycle Degree/2 year Master
Academic Year 2018/2019
Code 9022
Degree Programme Class LM-65 - Performing arts and multimedia productions
Years in which the programme is being held I, II
Type of access Open access with assessment of personal competencies
Place of teaching Rimini
Degree Programme Director Roy Menarini
Language English

Admission requirements and assessment of previously acquired knowledge/competences

Admission to the 2nd cycle degree programme in Fashion Culture and Management is subject to the possession of a three-year university degree or other suitable qualification obtained abroad.

Moreover, candidates must meet the curricular requirements and pass a test to assess their personal competences and skills.

The following curricular requirements must be met:

1) a degree in one of the following classes under DM 270:

L-1 Cultural heritage

L-3 Visual arts, music, performing arts and fashion studies

L-5 Philosophy

L-10 Humanities

L-11 Modern languages and civilisations

L-12 Applied languages

L-15 Tourism

L-17 S Architecture

L-18 Business administration

L-19 Education and training

L-20 Communication

L-40 Sociology

L-42 History

L-43 Conservation and restoration of cultural heritage

2) In addition to the possession of a degree as indicated, candidates must have obtained at least 50 ECTS in the following subject areas:

L-ART

SECS-P

ICAR/16 – Interior Architecture and Venue Design

ICAR/18 – History of Architecture

M-FIL/04 – Aesthetics

M-FIL/05 – Philosophy and Theory of Language

SPS/07 – General Sociology

SPS/08 – Sociology of Culture and Communication

M-STO/04 – Contemporary History

L-FIL-LET/11 - Contemporary Italian Literature

L-LIN/10 - English Literature

L-LIN/12 – English Language and Translation

At least 18 ECTS must be in one or more of the following subject areas:

L-ART/03 – History of Contemporary Art

L-ART/06 – Cinema, Photography and Television

SECS-P/10 - Business Organisation

M-STO/04 – Contemporary History

More details can be found in the Degree Programme Regulations.

Programme profile

The 2nd cycle degree programme, delivered entirely in the English language, considers fashion as a complex system of discourses, images and objects, in which ideas, design, production and consumption are woven together. The proposed approach relates the theories and methodologies of industrial design, economics, modern art, photography, cinema and sociology, fostering a multi-disciplinary approach to the analysis and study of the fashion-object. In this interdisciplinary teaching framework which creates synergies between design process, production and communication strategies, the 2nd cycle degree programme provides the analytical and practical tools to develop cultural and creative strategies. Within this learning programme, great importance is paid to economic course units, helping to build a common platform for the management of fashion businesses; managerial course units provide students with the conceptual tools required to analyse business structures and work actively in the markets, creating both market and business value and applying the operational dynamics of management to the fashion system. An equal balance of culture and management is adopted right from the first year, with contributions in both marketing and fashion product positioning strategies and more purely aesthetic and creative areas, as widely requested by companies in the sector to meet the demands of the market.

With an international profile, the programme aims to uphold the creative and production culture inherent in the Italian fashion production system, renowned worldwide, responding to the frequent demands for educational support coming from foreign universities over the years. Moreover, the international profile is vital for guaranteeing the effective operational skills of graduates in the market, which is certainly not limited to Italy. The special features of the programme also make it unique on the international education market, not being limited exclusively to a design profile or purely business-oriented profile.

The 2nd cycle degree programme sets out to develop competences in the field of design, relations, management and organisation, applied to the creative and productive fashion industry. In these professional fields, to perform some functions with greater levels of autonomy and responsibility, further competences may be acquired through internships and/or post-graduate vocational courses. Graduates perform well on these post-graduate courses thanks to their cultural knowledge, critical and methodological skills and learning skills developed during this programme.

The competences described are developed through classroom lessons, tutoring, multimedia laboratories and tailoring workshops, lectures by experts, workshops, local and national research projects, guided tours and internships.


Curricula

Curricula: 1. Fashion Culture, 2. Fashion Management, 3. Fashion Trends

Expected learning outcomes

KNOWLEDGE AND UNDERSTANDING

2nd-cycle degree holders:
- possess knowledge of the history of fashion, its creative dynamics and methodologies for its cultural analysis;
- are able to utilize the technical language of fashion in English;
- possess knowledge of production processes as well as display and visual communication practice;
- possess knowledge of the main dynamics in the administration of the fashion system, domestically and internationally;
- possess knowledge of the managerial and organisational aspects of the fashion system, domestically and internationally;
- are aware of the dynamics of product creation and placement, and understand how e-commerce platforms work.

The above-mentioned knowledge and understanding is gained by the student through:
- participation in classroom lessons, practical exercises, laboratory activities, seminars and workshops;
- independent study;
- participation in special lessons with experts in the field.
Learning outcomes are verified through oral and/or written exams, tests, presentations and the preparation of project papers.


APPLYING KNOWLEDGE AND UNDERSTANDING

2nd-cycle degree holders are:
- able to analyse fashion designs and to understand the correct chronological classification of styles;
- able to understand the impact of the product in relation to market trends;
- able to develop the communication profile of a business, also in terms of the utilisation of the social networks;
- able to edit specialized fashion and design texts and know how to develop projects in the fields of fashion research and fashion marketing;
- able to recognise the trends of fashion and of the aesthetic phenomena;
- able to analyse advertising and visual communications as well as the expressive dynamics of social networks.

The above-mentioned abilities in applying knowledge and understanding are implemented through the critical analysis of case-studies and texts recommended for independent study; critical thinking is stimulated by classroom activities, practical exercises, laboratory activities, seminars and workshops.
Abilities in applying knowledge and understanding are mainly verified through progress exams or tests (oral and/or written exams, oral presentations) which are meant to evaluate analytical and project-based works.


MAKING JUDGEMENTS

2nd-cycle degree holders are:
- able to interpret the hybrid, non-linear paths of fashion and observe its dynamics with critical awareness and a multidisciplinary approach to the phenomena;
- able to identify emerging styles, to interpret the demands of the fashion industry and to develop new expressive trends starting from images, narrations, styles and custom phenomena;
- able to operate as a smart interface between the creative and the management areas of fashion businesses.

The students' ability to make judgements is developed and verified in particular through practical exercises, organized seminars, potential internship experiences, papers, as well as (and most of all) through activities assigned in preparation of the final examination.


COMMUNICATION SKILLS

2nd-cycle degree holders:
- possess advanced knowledge of the English language and of the technical jargon related to fashion production/communication/distribution;
- possess advanced competencies in the fashion communication field;
- are able to effectively present their own projects in textually and visually, thanks in part to the knowledge of graphic and multimedia planning methodologies.
- are able to become a part of complex organisations and know how to deal with specialized and non-specialized audiences in oral and written forms.

Communication skills (visual, written and oral) are developed, in particular, through seminars, laboratory activities and practical exercises, and are verified with every test.


LEARNING SKILLS

2nd-cycle degree holders:
- thanks to the experience gained during workshops and internships, are able to understand the organizational dynamics of a business;
- are able to update their own specialized skills;
-are able to continue learning in order to pursue research that may be useful for the recognition of creativity, and to process it in ways that will shape the production process;
- are able to acquire knowledge in order to identify the main administrative dynamics of the fashion system, domestically and internationally.

Students' ability to learn is verified during the academic path as a whole, mainly through the group and individual study activities required to pass each exam, the preparation of individual and/or group projects and the activities carried out in preparation of the final examination.

Access to further study

It gives access to third cycle studies (Dottorato di ricerca/Scuole di specializzazione) and master universitario di secondo livello.

Career opportunities

OCCUPATIONAL PROFILE:

Expert/Consultant in fashion culture, design and communication

FUNCTION IN A PROFESSIONAL CONTEXT:

Artistic management and organisation of products and events in the fashion sector.

With increasing levels of autonomy proportionate to both experience and specialisation, these professional figures perform the following functions:

- In the communication field working for fashion companies and institutions, assisting the creative management and coordinating communication projects, liaising with the heads of coordinated image design;

- Liaising and coordinating public relations teams in fashion companies, to design and organise press events;

- Coordinating the creative presentation and contents of reports, texts and visual works, specialist publications, visual books and merchandising books, drafting information and advertising materials, also for web channels;

- Managing the contents of editorial services and columns in web and conventional magazines, monitoring the progress of the publications using field surveys;

- Participating in and coordinating design and management teams for cultural events, exhibitions and fashion shows.

COMPETENCIES ASSOCIATED TO THE FUNCTION:

- Ability to identify fashion trends through knowledge of the relative disciplinary areas;

- Writing skills and knowledge of editorial and communication techniques, also using multimedia communication tools and programmes;

- Familiarity with research techniques used with archives, image databases, the Internet and fashion archives;

- Ability to apply sectoral investigation methods;

- Ability to translate original and creative ideas into designs and practical work;

- Organisational and time management skills;

- Personal initiative and entrepreneurial skills;

- Ability to work in a multi-disciplinary team.

CAREER OPPORTUNITIES:

- Public and private institutions and businesses providing cultural services for the promotion, protection and enhancement of fashion;

- Trade fair and events management businesses;

- Communication agencies, press offices, editorial departments and professional image design and product display firms;

- Consulting firms, observatories, archives, libraries, museums, galleries and foundations.

OCCUPATIONAL PROFILE:

Expert/Consultant in fashion business management

FUNCTION IN A PROFESSIONAL CONTEXT:

Marketing and e-commerce expert in the fashion sector.

With increasing levels of autonomy proportionate to both experience

and specialisation, these professional figures perform the following functions:

- In the field of business management, supporting the management team in strategic decision making, at both business and corporate level;

- Analysing how the company generates value on the market and for the ownership;

- Coordinating the needs of the creative department with managerial needs;

- Managing relations with the sales channels;

- Managing product launch and development projects.

COMPETENCIES ASSOCIATED TO THE FUNCTION:

- Ability to apply sectoral and market analytical methodologies;

- Ability to assess the possibilities for business expansion;

- Ability to identify the most appropriate forms of distribution and sales for the product/market combination;

- Ability to analyse the international competitive environment

- Ability to organise and harmonise creative and managerial processes.

CAREER OPPORTUNITIES:

- Textiles and clothing companies at different levels of the supply chain;

- Businesses and associations providing consultancy and services to businesses operating in the fashion system.

OCCUPATIONAL PROFILE:

Expert/Consultant in fashion trends, working in style offices and product departments in fashion businesses

FUNCTION IN A PROFESSIONAL CONTEXT:

Analyses and interprets fashion and life style trends.

With increasing levels of autonomy proportionate to both experience and specialisation, these professional figures perform the following functions:

- In the field of fashion product design, identifying the emerging visions and styles and drafting reports for the strategic forecast of new fashion trends and scenarios;

- Performing style researches for fashion collections and helping to optimise the solutions of the creative team to ensure convertibility to mass production;

- Participating in and coordinating design and management teams for cultural events, exhibitions and fashion shows.

COMPETENCIES ASSOCIATED TO THE FUNCTION:

- Ability to identify fashion trends through knowledge of the relative disciplinary areas;

- Familiarity with research techniques used with archives, image databases, the Internet and fashion archives;

- Ability to apply sectoral investigation methods;

- Ability to translate original and creative ideas into designs and practical work;

- Organisational and time management skills;

- Personal initiative and entrepreneurial skills;

- Ability to work in a multi-disciplinary team.

CAREER OPPORTUNITIES:

- Clothing and textiles industries;

- Services companies, institutes, consulting firms and observatories specialised in trend forecast and analysis.