42492 - Advanced Marketing

Learning outcomes

At the end of the course the student:

- will be able to understand the functioning of the accounting dynamics of a sports organization.

- will be able to carry out planning and economic control activities in the context of motor and sports activities.

Course contents

The Advanced Marketing course combines a theoretical part, realized at the beginning of the course (about 1/3 of the hours), with a practical part.

The theoretical part will address the sports marketing business or marketing to companies, institutions, public administration.

The practical part involves the creation of a business game. In this business game, the student will be the manager of a marketing department of a company. It will therefore have to address real-world issues. The game is interactive and managed by an artificial intelligence.

There are also several testimonials from managers in sports marketing.

Readings/Bibliography

Sergio Cherubini (2015)
Marketing e management dello sport
FRANCOANGELI

Chapters 4-5-6-7-8

Teaching methods

Frontal Lessons and Assistance in the Business Game.

Assessment methods

For attending students, performance in the business game will be assessed, with an integration through written exam (10 multiple choice questions and 1 open question) on the slides presented in class and on the chapters of the book Marketing and Sports Management.

For non-attending students there is a written exam (10 multiple choice questions and 2 open questions) on all the chapters of the book.

Office hours

See the website of Daniele Rimini