- Docente: Paolo Ferri
- Credits: 4
- SSD: SECS-P/07
- Language: English
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in Innovation and Organization of Culture and the Arts (cod. 0902)
Learning outcomes
Providing a broad view of the major economic features of several artistic, cultural and entertainment activities in creative industries.
Course contents
Upon completion of the course, students shall be able to:
- Define the distinctive features of organizations operating in the creative industries;
- Illustrate how these organisations can be financially viable;
- Apply analytical, planning and control tools such as the Business model canvas, revenues and costs analysis, and the balanced scorecard;
- Analyse and critically evaluate the business model and governance solution of an organisation operating in the creative industries;
- Develop and improve presentation skills, both in written and oral form.
The course is organised around six themes:
- Defining creative industries (class 1)
- Defining business models and the Business model canvas (class 2 and 3)
- Understanding better the Costs and Revenues components of the Business model canvas (class 4)
- Measuring performance in the creative industries (class 5)
- Career paths, recruitment and inequality in the creative industries (class 6)
- Governance and business model in the creative industries (class 7)
Readings/Bibliography
A complete list of readings will be provided in class.
Teaching methods
The course is strongly based on class discussions and active participation by students. Classes comprise a mix of lectures and in class activities. Students will be required to read selected materials before coming to class.
Assessment methods
The assessment tasks are as follows:
a) In class participation: 3/30
b) Group assignment - written report : 25/30
c) Group assignment - poster presentation: 2/30
Detailed instructions will be delivered in class
Teaching tools
The course is strongly based on class discussions and active participation by students. Classes comprise a mix of lectures and in class activities. Students will be required to read selected materials before coming to class.
Office hours
See the website of Paolo Ferri
SDGs
![Reduced inequalities](https://www.unibo.it/++resource++unibo.didattica/sdg/en/10.jpg?v=2)
![Partnerships for the goals](https://www.unibo.it/++resource++unibo.didattica/sdg/en/17.jpg?v=2)
This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.