- Docente: Stefania Farace
- Credits: 8
- SSD: ECON-07/A
- Language: Italian
- Teaching Mode: In-person learning (entirely or partially)
- Campus: Rimini
- Corso: First cycle degree programme (L) in Business Economics (cod. 6611)
Learning outcomes
The student is able to: - understand and use the main variables and the fundamental theories and applications of marketing management - apply them to the reality of companies and markets - measure customer satisfaction - analyze and segment the market - set up a marketing plan. Specific attention will be paid to the marketing of services.
Syllabus
The syllabus has not been published yet.
Office hours
See the website of Stefania Farace