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Stefania Farace is Senior Assistant Professor of Marketing at the University of Bologna. Previously she worked at John Cabot University (Rome), LUISS Guido Carli (Rome) and ECSU (USA), where she taught various marketing courses, such as Product and Brand Management, Consumer Behavior, Marketing Research and Retailing. Her research interests focus on multimodal visual persuasion. Her work has been published in the Journal of Advertising, European Journal of Marketing and Journal of Interactive Marketing.
