- Docente: Piero Di Domenico
- Credits: 6
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: First cycle degree programme (L) in Drama, Art and Music Studies (cod. 5821)
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from Feb 10, 2025 to Mar 19, 2025
Learning outcomes
By the end of the laboratory the student: knows the basic processes and techniques related to the creation, writing, production, packaging and distribution of film and tv products; knows how to place film and tv production within the broader context of the creation of contents for media and cultural industries; is able to contribute autonomously to the creation of an audiovisual product.
Course contents
The 30-hour workshop will take place in Aula A, via Azzo Gardino 23
Starting from February 10th, 2025, Monday, Tuesday and Wednesday from 1pm to 3pm, until March 12th, 2025
The laboratory will provide comprehensive training on the world of audiovisuals and the main audiovisual production techniques, both in relation to the different media and to the possible destinations of the product.
Tools will also be provided both from a practical point of view, for the creation of crossmedia and transmedia content, and analytical, for the use and understanding of the basic elements of audiovisual language in a transmedia key.
In parallel with the more theoretical introduction, with the help of the teacher ample space will be dedicated to the practical dimension of the laboratory. With the request to design some products of a transmedia nature, collectively or individually, which will be analyzed with the teacher and will constitute material for the exam.
The following topics will be addressed during the course:
• transmedia approach to entertainment
• design and production of transmedia products
• transmedia storytelling
• storyworld
• transmedia architectures
• analysis of particularly significant cases in transmedia production
Readings/Bibliography
Max Giovagnoli, Transmedia Way, Apogeo, 2017
Paolo Bertetti, Che cos'è la transmedialità, Carocci, 2022 (only for non-attending students)
Teaching methods
The course includes an introductory theoretical part and a practical laboratory part.
The course includes lectures with the support of slides, audiovisuals, digital sources, shared materials. Furthermore, the course will host meetings with experts in the transmedia sector, providing moments of vision and analysis of specific cases.
The laboratory part will see the work of creating crossmedia and transmedia products.
Assessment methods
The final evaluation will derive 50% from a test of 15 multiple choice questions on the two books adopted.
Attending students (who have followed the laboratory for at least 2/3 of the course) will only take the test on Giovagnoli's book.
The other 50% will derive for everyone from the realization of a transmedia or cross-media project on freely chosen themes, which contains fundamental planning elements. To be delivered at least 1 week before the exam date unless there are justified reasons.
The project must be sent by mail in word, pdf or pwp format developing the following points:
-Goals
-Target
-Swot analysis of the reference context (strengths and limitations)
-Worldbuilding and Storyworld
-Contents of the various narratives
-Narrative architecture: links between contents through bridges, rabbit hole, calls to action...
- Map of the platforms to be used and the expected distribution channels
-Definition of interfaces for narrative devices (graphic and design elements)
- Engagement strategies (engagement and advertising)
In case of failure of one of the two parts, the vote of the part that was passed can be kept and then taken again the other half of the test.
Teaching tools
Projections, computer exercises, interventions by experts from the various sectors of transmedia, analysis of case studies.
Office hours
See the website of Piero Di Domenico
SDGs
This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.