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42492 - MARKETING AVANZATO

Docente: Giuseppe Cappiello
Credits: 6
SSD: ECON-07/A
Language: Italian

Academic Year 2026/2027

                
                        Docente:
                        Giuseppe Cappiello
                    
                        Credits:
                        6
                    
                        SSD:
                        ECON-07/A
                    
                        Language:
                        Italian
                    
                        Teaching Mode:
                        In-person learning (entirely or partially)
                        
                            Campus:
                            Rimini
                        
                            Corso:
                            Second cycle degree programme (LM) in
                            Business Administration and Management (cod. 6796)

                                    Course Timetable
                                
from Sep 24, 2026 to Oct 23, 2026

Learning outcomes

After reviewing the founding categories of the discipline, the Course will address the most relevant issues for the current competitive condition. In particular, the aspects concerning purchasing decisions, customer experience and subsequent evaluations will be explored in depth. Specific attention will be paid to the role of technologies on both the demand and supply sides and to the development of new products and services. At the end of the Course, students will be able to outline a program for managing a new project.

Syllabus

The syllabus has not been published yet.

Office hours

See the website of Giuseppe Cappiello