81579 - Digital Media Content Production (1) (LM)

Learning outcomes

The course aims at acquiring the fundamental knowledge related to the conception, planning and management of contents for digital media. At the end of the course, students: - acquire skills related to the production and distribution structure of the media landscape; - know the forms of collaborative production of Web 2.0; - know the main tools for content creation in the context of digital media and social environments.

Course contents

The course provides the framework to understand the contemporary media landscape. Principles and methodological tools will allow students to acquire skills related to the conception, production and management of digital contents.

The course will be organized around the following thematic blocks:

• Internet and digital media
• The cultural industry in the digital age
  
• Creator economy
• Content design
  
• Emotion driven design
• UX writing

Readings/Bibliography

Students will have to read and study a set of book chapters and academic articles available on the course teaching platform. Although the course is delivered in Italian, some readings may be in English.

Students with SLD or temporary or permanent disabilities. It is suggested that they get in touch as soon as possible with the relevant University office and with the lecturer in order to seek together the most effective strategies for following the lessons and/or preparing for the examination.

Teaching methods

Lectures with Power Point and Prezi supports, projections of audiovisual materials, and in-class activities.

During the first class, all the teaching methods and tools used will be introduced.

Assessment methods

The final exam consists of two steps that will take place on the same day:

• a written computer-based test with multiple-choice questions, aimed at evaluating the appropriate study of the bibliography,
• an oral exam aimed at verifying and evaluate the achievement of the educational purposes pointed out in the program.
  

 

Use of Generative AI for the Exam. Generative AI can be a useful tool to support individual study through in-depth analysis, summaries, and self-assessment pathways. However, with regard to the assessment of learning, the use of AI during in-person exams is prohibited. Any use constitutes a violation of academic integrity.

 

Students with SLD or temporary or permanent disabilities. It is necessary to contact the relevant University office with ample time in advance: the office will propose some adjustments, which must in any case be submitted 15 days in advance to the lecturer, who will assess the appropriateness of these in relation to the teaching objectives.

 

Evaluation criteria. The achievement of an organic vision of the themes, the use of specific language, the ability to show a systematic knowledge will be evaluated with excellent grades. Knowledge that is too much based on the readings, a non-articulated ability to synthetize or analyse, or a correct but not always appropriate language, like a school domain of the discipline, lead to average evaluations. Gaps in knowledge or inappropriate language, such as a lack of knowledge of readings and contexts, allow the student to obtain grades on the threshold of sufficiency. Knowledge gaps, inappropriate language, lack of familiarity with the bibliography and inability to analyze are evaluated negatively.

 

Further instructions for the exam session. All of the students must sign up to the exam through AlmaEsami. It won't be possible to test students who can't sign up because of delays in the submission of the study plan, in the tax payments, etc. Students who won't be able to take the exam must sign off the list. It is mandatory to bring a valid photo ID the day of the exam, along with the student's Unibo credentials.

 

Students with outstanding examination requirements from Prof. Roberto Cobianchi’s course

From the October 2026 examination session through to the July 2027 session, students who still need to take the examination for Prof. Roberto Cobianchi’s course may do so using the syllabus and bibliography assigned by the lecturer for the relevant academic year.

The examination will be conducted orally and according to the organisational arrangements established by Prof. Marta Rocchi, who will be responsible for the course Produzione di contenuti per i media digitali in the 2026/2027 academic year. Students concerned are kindly asked to contact the lecturer after registering for the examination session, in order to inform her of their status and facilitate the organisation of the examination.

The July 2027 session will be the final opportunity to take the examination using Prof. Cobianchi’s syllabus. From subsequent sessions onwards, students will be required to take the examination using the current syllabus provided by Prof. Marta Rocchi.

Teaching tools

Presentations, audio-visual material, links and resources available online.

Office hours

See the website of Marta Rocchi