B1795 - Service Business Models

Academic Year 2025/2026

  • Docente: Umberto Lago
  • Credits: 6
  • SSD: SECS-P/08
  • Language: English
  • Teaching Mode: Traditional lectures
  • Campus: Rimini
  • Corso: Second cycle degree programme (LM) in Service Management (cod. 6804)

Learning outcomes

At the end of the course students learn how to focus on the analysis of the most important theories in business models applied to services. They are also able to analyse a competitive arena, to identify resources and core competences of a firm, to structure make or buy decisions, to discuss diversification choices. They have a comprehensive view of strategic choices and tools.

Course contents

- The business model canvas

- Competitive Strategy: the Harvard school

- Competitive Strategy: the Resource-based view

- Networks, trust and economic gain

- Make or buy decisions

- Corporate Strategy

Readings/Bibliography

Collection of academic and business articles. The list of readings will be made available to students during the first lesson.

Teaching methods

Traditional lectures, analysis of cases, of magazine and journal articles.

Assessment methods

Written exam, with a multiple choice section and, possibly, with an open question/exercise. For those who cannot attend the exam, it is possible to have an oral exam on the Teams platform

Group work finalized to prepare and present a business case

Exam grades can be refused.

Grades are defined as follows:

• <18 insufficient
• 18-23 sufficient
• 24-27 good
• 28-30 very good
• 30 e lode excellent


Teaching tools

Traditional lectures, analysis of cases, reading of articles, videos.

Office hours

See the website of Umberto Lago

SDGs

Decent work and economic growth Industry, innovation and infrastructure Responsible consumption and production

This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.