- Docente: Umberto Lago
- Credits: 6
- SSD: SECS-P/08
- Language: English
- Teaching Mode: Traditional lectures
- Campus: Rimini
- Corso: Second cycle degree programme (LM) in Service Management (cod. 6804)
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from Sep 24, 2025 to Oct 23, 2025
Learning outcomes
At the end of the course students learn how to focus on the analysis of the most important theories in business models applied to services. They are also able to analyse a competitive arena, to identify resources and core competences of a firm, to structure make or buy decisions, to discuss diversification choices. They have a comprehensive view of strategic choices and tools.
Course contents
- The business model canvas
- Competitive Strategy: the Harvard school
- Competitive Strategy: the Resource-based view
- Networks, trust and economic gain
- Make or buy decisions
- Corporate Strategy
Readings/Bibliography
Collection of academic and business articles. The list of readings will be made available to students during the first lesson.
Teaching methods
Traditional lectures, analysis of cases, of magazine and journal articles.
Assessment methods
Written exam, with a multiple choice section and, possibly, with an open question/exercise. For those who cannot attend the exam, it is possible to have an oral exam on the Teams platform
Group work finalized to prepare and present a business case
Exam grades can be refused.
Grades are defined as follows:
• <18 insufficient
• 18-23 sufficient
• 24-27 good
• 28-30 very good
• 30 e lode excellent
Teaching tools
Traditional lectures, analysis of cases, reading of articles, videos.
Office hours
See the website of Umberto Lago
SDGs
This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.