- Docente: Paolo Di Marco
- Credits: 9
- SSD: SECS-P/08
- Language: Italian
- Moduli: Paolo Di Marco (Modulo 1) Paolo Di Marco (Modulo 2)
- Teaching Mode: In-person learning (entirely or partially) (Modulo 1); In-person learning (entirely or partially) (Modulo 2)
- Campus: Bologna
- Corso: First cycle degree programme (L) in Management and Marketing (cod. 6613)
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from Feb 09, 2026 to May 20, 2026
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from Apr 13, 2026 to May 15, 2026
Learning outcomes
Upon completion of the course, students will possess the theoretical foundations for understanding business management issues. Specifically, they will be able to analyze a business's fundamental components and its basic relationships with the environment, its financing and investment channels, as well as those related to the description of the financial/monetary and economic-profit dynamics of management.
Course contents
Contents of Module 1
- The Company, the Core of the Economic System
- Business Ethics and Corporate Activity
- Strategic Orientation and Corporate Culture
- Competitive Context Analysis: External and Internal Factors
- Strategy as a Connection between External and Internal Analysis
- Main Strategic Choices
Contents of Module 2
- Defining the Company's Business
- Industry Analysis
- Value Chain
- Competitive Advantage and Sources of Competitive Advantage
- Resources and Skills
Readings/Bibliography
Handouts and slides provided by the teacher.
Teaching methods
Lectures supported by slides. Application of theories to real-world cases.
Assessment methods
Closed-ended questions.
The grading system is as follows:
• <18 insufficient
• 18-23 sufficient
• 24-27 good
• 28-30 excellent
• 30 with honors excellent
Teaching tools
Slides
Office hours
See the website of Paolo Di Marco