B5061 - Cultural Heritage Management (1) (LM)

Learning outcomes

The course will train students to look at cultural heritage organizations as, first of all, organizations, with a strong case-based and critical approach. It provides students with some conceptual tools to familiarize with the managerial dimension of cultural heritage organizations, inviting them to acknowledge the specificity and complexity of cultural settings which require careful managerial approaches. By the end of the course, students are expected to have developed a solid understanding of the nature, the logics, and the main issues of managing cultural heritage organizations. In particular, students are expected to: 1) have developed an understanding of what management is, and what is specific to it in cultural heritage organizations; 2) be able to understand how cultural heritage organizations work and sustain themselves (in their main strategic, operational, economic and accounting aspects); 3) be able to recognize and discuss cultural heritage management issues in real-world situations, and critically reflect on them. 4) Have developed or strengthened abilities of case-based learning: specifically, to analyse, present and critically discuss a case study in public, to recognize elements of theory in case studies, and to mobilize evidence from case studies to illustrate theoretical concepts.

Course contents

The course is organised around four themes:

• Defining cultural heritage management
• Defining business models and the Business model canvas
• Understanding better the Costs and Revenues components of the Business model canvas
• Governance in cultural settings

Readings/Bibliography

A complete list of readings will be provided in class.

Teaching methods

Classes comprise a mix of lectures and in class activities. Students will be required to read selected materials before coming to class.

Assessment methods

Detailed instructions will be delivered in class

Grading system:

• <18: fail
• 18-23:sufficient
• 24-27: good
• 28-30: very good
• 30 e lode: excellent

Office hours

See the website of Paolo Ferri