37459 - Business Strategy

Learning outcomes

This course aims at introducing the student to the main strategic issues at the business level. At the end of the course the student knows what a strategy is and how a competitive advantage can be achieved through the analysis of the industry and of the internal resources and capabilities. He/She understands the importance of business models, including the role of organizational structures and technological innovation. The student is able to define a business strategy and to evaluate a business strategy by situating the business in its context

Course contents

Strategy and results
Sector structure and company positioning
Sector dynamics and strategic change
Strategy evaluation
Strategy evaluation in the multi-business enterprise

Readings/Bibliography

- Teacher's slides on virtuale.unibo.it

- Lecture notes

- R. M. Grant, L’analisi strategica per le decisioni aziendali, il Mulino, 2020

Teaching methods

Lectures

Assessment methods

Written exam

 

 

Students with learning disorders and\or temporary or permanent disabilities: please, contact the office responsible ( https://site.unibo.it/studenti-con-disabilita-e-dsa/en/for-students ) as soon as possible so that they can propose acceptable adjustments. The request for adaptation must be submitted in advance (15 days before the exam date) to the lecturer, who will assess the appropriateness of the adjustments, taking into account the teaching objectives.

Teaching tools

Textbooks

Slides

Papers

Office hours

See the website of Sabrina Scarito