82162 - Strategy and Entrepreneurship Lab

Learning outcomes

The course, whose nature is predominantly applicative, aims to develop a practical orientation towards entrepreneurship, providing the strategic and operational tools for the creation of new ventures and their subsequent development. At the end of the course students will be able to apply the theoretical concepts for the development of a business plan related to a concrete business opportunity.

Course contents

1. Decisions, strategy and valuation
2. Competitive environment and the firm
3. Resources and capabilities of the firm
4. Competitive advantage: Cost and differentiation
5. Models of industry evolution and classifications
6. Strategies in innovative industries
7. Vertical integration
8. Multinational and global strategies
9. Diversification and management of diversified companies

Readings/Bibliography

Robert M. Grant
Contemporary Strategy Analysis (10th ed)
John Wiley & Sons, 2018

Teaching methods

Lecture

Assessment methods

For the exam in presence: written exam with multuple choices.

For online exams: oral exam on MS Teams.

The exam includes questions on critical discussion of theories, concept, tools and application to real or hypothetical cases.

The preparation to the exam requires deep knowledge of the theories, analytical concepts and applications included in the teaching materials and slides.

There are no differences for Erasmus students.

Foreign students can ask the teacher for texts in English.

Look regularly for new announcements on this topic on Virtuale.

Students with learning disorders and\or temporary or permanent disabilities: please, contact the office responsible (https://site.unibo.it/studenti-con-disabilita-e-dsa/en/for-students) as soon as possible so that they can propose acceptable adjustments. The request for adaptation must be submitted in advance (15 days before the exam date) to the lecturer, who will assess the appropriateness of the adjustments, taking into account the teaching objectives.

Graduation grid of marks:

- 18-23: sufficient preparation and ability to analyze but relating to a limited number of topics covered in the course, use of an overall correct language;
- 24-27: technically adequate preparation but with some limits with respect to the topics covered, good operational skills, even if not particularly articulated, expressed in correct language;
- 28-30: very good knowledge of a large number of topics covered in the course, good operational and critical skills, high-level usage of specific terminology;
- 30L: excellent and very in-depth and exhaustive knowledge of the topics covered in the course, critical analysis and connection skills, very high-level usage of specific terminology.

Teaching tools

We will use the following tools:

• Case studies
  
• Lecture slides
  
• electronic spreadsheets (xls)
• Openboard
• Other materials on the Virtuale platform
  

In case of online lectures:

• Microsoft Teams

Office hours

See the website of Hermann Graziano