- Docente: Paolo Ferri
- Credits: 4
- SSD: SECS-P/07
- Language: English
- Teaching Mode: In-person learning (entirely or partially)
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in Innovation and Organization of Culture and the Arts (cod. 0902)
Learning outcomes
Providing a broad view of the major economic features of several artistic, cultural and entertainment activities in creative industries.
Course contents
The course is organised around six themes:
- Defining creative industries (class 1)
- Defining business models and the Business model canvas (class 2 and 3)
- Understanding better the Costs and Revenues components of the Business model canvas (class 4)
- Understanding better the Key resources component of the Business model canvas (class 5)
- Measuring performance in the creative industries (class 6)
- Organisational forms in the creative industries (class 7)
Readings/Bibliography
A complete list of readings will be provided in class.
Teaching methods
The course is strongly based on class discussions and active participation by students. Classes comprise a mix of lectures and in class activities. Students will be required to read selected materials before coming to class.
Assessment methods
To be communicated in class
Teaching tools
The course is strongly based on class discussions and active participation by students. Classes comprise a mix of lectures and in class activities. Students will be required to read selected materials before coming to class.
Office hours
See the website of Paolo Ferri