17232 - Consumer Behaviour

Academic Year 2015/2016

  • Teaching Mode: In-person learning (entirely or partially)
  • Campus: Forli
  • Corso: Second cycle degree programme (LM) in Economics and Business Administration (cod. 8858)

Course contents

Experimental design, theory of plannes behavior, decision making, context effects, reference price, heuristics, presentation order, prospect theory, cognitive dissonance, phantom decoys, gravity models, satisfaction, communication

Teaching methods


Assessment methods

written exam

Office hours

See the website of Daniele Scarpi