23716 - Business Plan

Academic Year 2015/2016

  • Docente: Salvatore Torrisi
  • Credits: 6
  • SSD: SECS-P/08
  • Language: English
  • Moduli: Giorgio Ribaudo (Modulo 1) Salvatore Torrisi (Modulo 2)
  • Teaching Mode: In-person learning (entirely or partially) (Modulo 1); In-person learning (entirely or partially) (Modulo 2)
  • Campus: Rimini
  • Corso: Second cycle degree programme (LM) in Business Administration and Management (cod. 8842)

Learning outcomes

This module provides students with methods and practical experience by consultants and firms in real life business planning.

Course contents

Business plan experiences in manufacturing and service companies

Business plan for international business

Export planning and the role of the export manager

Discussion of project works

Readings/Bibliography

Brian R. F., J.M. Bornstein and Patrick T. Pruitt. (2007) The Ernst & Young Business Plan Guide, Wiley & Sons, Hoboken, NJ.   

Teaching methods

lectures and project work discussion

Assessment methods

class participation and evaluation of project works

Teaching tools

PC with video projector for power point presentations

Office hours

See the website of Salvatore Torrisi

See the website of Giorgio Ribaudo