- Docente: Marco Visentin
- Credits: 6
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: In-person learning (entirely or partially)
- Campus: Rimini
- Corso: Second cycle degree programme (LM) in Business Administration and Management (cod. 8842)
Learning outcomes
The course aims at providing the analytical and practical knowledge
to measure and model the dimensions of service performance and its
customers' perception. In particular the course offers an introduction to covariance models and their application to measuring service
performance.
Course contents
- Exploratory Factor Analysis
- Reliability Analysis using Cronbach's Alpha
- Confirmatory Factor Analysis
- Structural Equation Modeling with Lisrel
Readings/Bibliography
The technical documentation of Lisrel by K. G. Jöreskog, Dag
Sörbom is the main reference for this course. Students may also use
"Structural Equation Modeling with LISREL: Essentials and Advances"
by Leslie A. Hayduk (1987, The John Hopkins University Press).
Teaching methods
Laboratory sessions. R and LISREL training. The main part of the course will be taught at the
laboratory and will consist in the interactive development of
service performance measurement, analyses and modeling.
Assessment methods
Written and oral tests.
Teaching tools
The course is based on introductory theory and practical training
on R and Lisrel. Examples and data will be provided during the
lessons.
Office hours
See the website of Marco Visentin