75951 - Innovation and Web-Based Business Models

Learning outcomes

The IC of Strategic Management aims to introduce students to competitive, corporate strategy and business model. The course is structured in two modules:

1) Service Business Models;

2) Innovation and web-based business models.

The module on "Innovation and web-based business models" is centered on technological and business model innovation, with a special emphasis on service innovation, mostly (but not uniquely) spurred by the diffusion of the internet. 

At the end of this Module students will acquire the core concepts and analytical tools required to understand the impact of technical change on the strategic management of firms.  They will also acquire the skills required to manage innovation in established organizations and exploit the market opportunities offered by the internet through the creation of new business models. Finally, students will acquire the skill set necessary for managing the organizational change spurred by the global sourcing of business services.  

 

 

 

Course contents

·         Sources and types of Innovations

·         From individual creativity to organizational change

·         The sources of innovation

·         Protecting innovation

·         Business Model Innovation: determinants and obstacles

·         Convergence between manufacturing and services

·         Internet and new business models

·         Organization of the value chain and the markets for ideas

·         Platform-based innovations and network externalities

·         Network externalities and multi-sided markets

·         Strategy and Innovation in Creative Professional Service Firms

·         Global sourcing of business services

·         Offshoring and outsourcing of business services and functions

·         Organizational and managerial challenges

Readings/Bibliography

·        Reading package

·        Case study package

Teaching methods

Acquisition of key concepts and training with analytical tools will take place through lectures, group discussion, case studies, and readings. Teamwork will help students experiment with strategic problem solving and decision making in real business cases.

Assessment methods

 

 

 

Class participation and case submission: 40% of final grade

Final written exam:  60% of final grade

 

 

 

Teaching tools

PC with video projector for power point presentations

Links to further information

http://www.unibo.it/Faculty/Torrisi

Office hours

See the website of Salvatore Torrisi