- Docente: Paolo Di Marco
- Credits: 6
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: In-person learning (entirely or partially)
- Campus: Bologna
- Corso: First cycle degree programme (L) in Management and Marketing (cod. 8406)
Learning outcomes
At the end of the course the student has
solid theoretical basis to understand management issue. Especially
the student is able to analyze a company in its fundamental
functions and its relationship with the environment, in financial
and investments circuits, as well in those concerning financial and
economical management dynamics.
Course contents
- The firm, the core of the economic system: analysis of the role of firms in the economic system, the relationships between companies and other economic actors, the business activities and the main operations.
- The strategic orientation: the concept of strategy, analysis of the competitive environment, the analysis of internal resources and the value chain.
- The main strategic choices: the competitive advantage strategies, strategic choices of companies in the growth phase and analysis of the strategies in the life cycle of the product
- The firm’s organization: analysis of the main corporate organizational structures and business networks.
Teaching methods
Lectures
Assessment methods
Written exam
Teaching tools
- Lectures
- Slides
- Business Case
- Case History
Office hours
See the website of Paolo Di Marco