- Docente: Marco Visentin
- Credits: 6
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: In-person learning (entirely or partially)
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in Business Administration (cod. 0897)
Learning outcomes
The course aims at introducing ethics in management with a pragmatic approach. The course does not take a normative perspective, that is it does not consist of a catalog of things to do or not to do. Rather, it is proposed to accustom future decision-makers to ask the right questions and seek the most appropriate responses. In particular, at the end of the course participants will be able to address business decisions starting from assumptions, languages and metaphors which can better represent the nature of the business and its contribution to the socio-cultural and enviromental context in which it operates.
Course contents
What is business ethics and its specificity with respect to ethics in the economics. Ethics in business and business ethics. Teleologism and utilitarianism. The gift economy. The perspective of Milton Friedman and the creation of shared value by Michael Porter and Mark Kramer. The different perspectives on Corporate Social Responsibility. The case of marketing: ethical standards and the code of ethics of the American Marketing Association. Ethics and Finance. Edward Freeman and the theory of stakeholders. The common good in management studies.
Readings/Bibliography
Teaching notes will be provided during the course.
Teaching methods
The methods of the course will be defined precisely based on the number of participants. In addition to traditional lectures we will also discuss the ethical positions of some economists and management scholars, and some business cases will be analysed.
Assessment methods
Written test.
Office hours
See the website of Marco Visentin