- Docente: Marco Ruffino
- Credits: 6
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: In-person learning (entirely or partially)
- Campus: Bologna
- Corso: First cycle degree programme (L) in Information Science for Management (cod. 8014)
Learning outcomes
People credited with this course understand the theoretical framework about decision making in social and economic contexts, with a specific attention to cognitive processes in virtual, internet-based interactions (information retrieval and use, e-commerce, social networking). Understand the rationality bounds in choice processes; appreciate the main judgement bias, both in analogical and digital contexts; know and use social network analysis techniques applied on virtual communities.
Course contents
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Theoretical framework. From axiomatic rationality (the “homo economicus”) to bounded rationality (and more): Von Neumann and Morgensten approach; Allais and Ellsberg paradoxes; the H. Simon “search and satisficing” and J. March “exploration and exploitation” models; the K.Weick enactment and sensemaking concepts.
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Rationality and cognitive processes. Perception, intuition and reasoning. Informative and heuristic availability. Cognitive bias and their effects on facts representation and on decision making. The Kahneman and Tversky prospect theory.
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Cognition, behaviour and decision making in virtual contexts internet-based. Analogical/Digital; Real/Virtual. Cognition in the Internet. Cognitive bias from analogical to digital contexts. In depth: e-commerce, web advertising, social networking, virtual communities, e-democracy case studies.
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Analytical methods in virtual environments: an outline. Basic principles of Social Network Analysis applied to internet.
Readings/Bibliography
On line teacher notes. Selected papers.
Some reference texts:
Kahneman D. (2011), Thinking, fast and slow, London, Allen
Lane.
Brockman J. (2011), Is the Internet Changing the Way You
Think?, New York, HarperCollins.
Ariely D. (2008), Predictably Irrational, New York,
HarperCollins.
Berthoz A. (2006), Emotion and Reason: The Cognitive
Neuroscience of Decision Making, Oxford University Press.
Bazerman M. (2003), Judgment in managerial decision making,
New York, John Wiley.
Some reference journals:
CyberPsychology & Behavior
Cyberpsychology, behavior and social networking
Teaching methods
Frontal teaching. Case study.
Assessment methods
Oral examination, integrated by a brief dissertation about a bibliographic reference choosed by the student.
Office hours
See the website of Marco Ruffino