- Docente: Matteo Casari
- Credits: 12
- SSD: L-ART/05
- Language: Italian
- Teaching Mode: Blended Learning
- Campus: Bologna
- Corso: First cycle degree programme (L) in Drama, Art and Music Studies (cod. 0956)
Learning outcomes
The course aims to provide a basic background on the system of live performance, with particular reference to theatre's laws, to management and relationship between demand and supply.
Course contents
The course, articulated on two units, is in blended learning mode.
Unit 1 will be lecture, unit 2 will be in elearning teaching mode
(online activity on moodle).
Unit 1 (lecture):
1) The system of live performance in Italy: the course will provide a general outline of the system of live performance in Italy, its historical origins and current set-up.2) Entertainment and background: plan cultural event also means being able to identify the connection between the projects to be carried out and the background.
3) From multiculturalism to interculturalism: the subjet of interculturalism belong to the relevant question on contemporary culture: the performing arts and cultural events allow us to understand these topics better.4) Elements of project management, communication and cultural
marketing: project management, communication theory and
cultural marketing are becoming common and indispensable work tools
for cultural operators.
Unit 2 (online activity on moodle):
1) Quiz and forum.
2) How to organize a cultural event: students attending could agree a work study, even in small groups, aimed to apply the theoretical content of the course.
Readings/Bibliography
-M. Gallina, Ri-organizzare teatro. Produzione, distribuzione, gestione, FrancoAngeli, Milano 2014.
-F. Colbert, Marketing delle arti e della cultura, ETAS, Milano, 2000.
-L. Argano, La gestione dei progetti di spettacolo. Elementi di project management, FrancoAngeli, Milano, 2010.
-M. Gallina, O. Ponte di Pino, Le buone pratiche del teatro. Una banca delle idee per il teatro italiano. Con 140 buone pratiche schedate e commentate, FrancoAngeli, Milano, 2014.
Not attending students will also have to prepare on a text chosen from:
-L. Argano, P. Dalla Sega, Nuove organizzazioni culturali. Atlante di navigazione strategica, FrancoAngeli, Milano, 2010.
-Roberto De Lellis, Le regole dello spettacolo, Bulzoni, Roma, 2009.
-P. Gagliardi, Il gusto dell'organizzazione. Estetica, conoscenza, management, Guerrini e Associati, Milano, 2011.
-A. Taormina, Osservare la cultura, FrancoAngeli, Milano,
2012.
-A. Turrini, Politiche e management pubblico per l'arte e la cultura, Egea, Milano, 2009.
-A. Carù, S. Salvemini, Management delle istituzioni
artistiche e culturali, Egea, Milano, 2011
-A. Foglio, Il marketing dello spettacolo. Strategia di
marketing per cinema, teatro, concerti, radio/tv, eventi sportivi e
show business, FrancoAngeli, Milano, 2005.
-D. Haselbach, A. Klein, P. Knüsel, S. Optiz, Kulturinfarkt. Azzerare i fondi pubblici per far rinascere la cultura, Marsilio, Venezia, 2012.
Teaching methods
Lectures with the support
of PowerPoint presentations and Web
sources.
The course also
will host meetings
with manager of
the organization and communication
world.
Assessment methods
During the lessons the lecturer will involve the students in an active discussion of the lesson topics. The exchanges will be addressed to bringing out any difficulties concerning the subject matter, but not to actually forming part of the final mark.
The final exam will consist of a written test with several open-ended questions, one question for each textbook cited in the course bibliography. The questions will normally elicit a general description of the topic as well as a more detailed description of its idiosyncrasies and facets.Teaching tools
Video projections, web sources, meetings with experts.
Links to further information
Office hours
See the website of Matteo Casari