SLIDES

S.LI.DES. - Smart strategies for sustainable tourism in LIvely cultural DEStinations

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Abstract

S.LI.DES project tackles three common challenges of the Programme area: the lack of dynamic and specific knowledge on visitors flows and local economic activities to guide decision makers in designing and implementing innovative strategies aimed at increasing sustainability and quality of tourism offer and fostering a more balanced and sustainable territorial development the need of a better distribution in time and space of visitors flows in order to alleviate seasonality of tourism and reduce human pressure on territorial natural and cultural heritage the risk that local identity disappear or become homogenised by mass tourism and the need to promote it as a leverage to revitalize the urban environment – making it more lively and livable – diversify local economy, increase the competitiveness of economic activities and tourism industry and provide new job opportunities The project aims at developing a cross-border smart methodology and strategy to preserve and valorize unexploited tangible and intangible cultural heritage, and to promote sustainable territorial development, focusing in particular on ‘living heritage’, ie. craft activities and creative industries. Through a set of innovative tools and methods, S.LI.DES will develop a Smart Destination Ecosystem to dynamically analyze different aspects of the project cultural destinations#-# heritage, monitor visitors’ mobility patterns and identify the potential of valuable skills and “know-how” to enhance visitors’ experience. All data will concur to assess the competitive and sustainable performance of the destinations, to support the development of actions aimed at diversifying tourism offer through targeted investments in cultural heritage and to design a cross border smart strategy transferable at EU level. S.LI.DES takes a systemic participative approach based on the design and joint implementation of methodologies, tools and strategies to be discussed and shared with main local stakeholders in the destinations involved in the project. Cross border cooperation will also take advantage of different valuable expertise and competences brought by partners, thus generating high multiplier effects in the Programme area. The innovativeness of the approach lays in combining a wide range of smart technologies and methods to integrate destination data and analytics thus supporting decision-makers in adopting a new sustainable perspective to valorize cultural heritage, preserve local identity, promote territorial development and then make their destinations more lively and livable for visitors and the local community. The main project outputs (Smart Destination Ecosystem methodology, Destination dashboard and S.LI.DES strategy) will benefit decision-makers and public authorities, local craftsmen, cultural associations and SMEs, tourism industries visitors and citizens. All the S.LI.DES outputs will be transferable to other EU cultural destinations within and outside the Programme area.

Project details

Unibo Team Leader: Armando Bazzani

Unibo involved Department/s:
Centro di Studi Avanzati sul Turismo

Coordinator:
Università  Cà  Foscari di VENEZIA(Italy)

Other Participants:
Sipro Agenzia Provinciale Per Lo Sviluppo-Ferrara (Italy)
Institute for Tourism (Croatia)
Craft College – Institution For Adult Education Subsidiary Rijeka (Croatia)
ALMA MATER STUDIORUM - Università di Bologna (Italy)
Comune di Bari (Italy)
Ecipa Scarl (Italy)
Šibenik Tourist Board (Croatia)
Comune Di Venezia (Italy)
Razvojna Agencija Grada Dubrovnika Dura (Croatia)
Ciset (Italy)

Total Eu Contribution: Euro (EUR) 2.504.981,90
Project Duration in months: 42
Start Date: 01/01/2019
End Date: 30/06/2022

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Decent work and economic growth This project contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.

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