Social Innovation and TEchnologies for sustainable growth through participative cultural TOURism


Cultural Tourism (CT) plays a crucial role in today’s economies, representing about 37% of the total tourism sector, with an annual growth of around 15%. This role and impact on the economy can be capitalized by certain regions and sites of EU and beyond having a high cultural, social and environmental potential. This impact does not only depend exclusively on the existence of historical-picturesque heritage, but is also related to other synergistic factors such as know-how, ICTs, gastronomy, identity, local culture, values, intangible heritage or other singularities. TExTOUR mobilizes 18 partners, represented in the quintuple social innovation helix (knowledge, business, society, government and entrepreneurs) to co-design, validate and upscale to various levels, policies and strategies with positive impact on the socio-economic territorial development based on cultural tourism. TExTOUR uses ICTs and social innovation tools to work with 8 Cultural Tourism Pilots in less known areas to conceive and design collaborative work methodologies for the development of CT strategies for their sites. Each pilot sets up Labs Communities, composed of a wide range of stakeholders with a relevant role in the development of CT sector. The stakeholders are guided through the Cultural Tourism-Labs for the implementation, monitoring and validation of the CT ad hoc strategies. The project develops procedures services and tools and carries out activities, proposed in the methodology. Their results are used to prepare a modular and scalable EU Action Plan for Cultural Tourism Development. In parallel, a technological platform is designed and tested to assess CT policies and strategies envisaged by public and private stakeholders. It provides data analytics as a service, together with a catalogue of relevant services representing the assessed CT strategies, and proper content curation and validation processes, apart from assessing the implemented practices and its related impacts.

Project details

Unibo Team Leader: Simona Tondelli

Unibo involved Department/s:
Dipartimento di Architettura

Fundacion Santa Maria La Real Centro De Estudios Del Romanico(Spain)

Other Participants:
INSTYTUT EKOLOGII TERENOW UPRZEMYSLOWIONYCH- Institute for Ecology of Industrial Areas (Poland)
Narva Linna Arenduse Ja Okonoomika Amet-Narva City (Estonia)
Adf-Arbeitsgemeinschaft Deutsche Fachwerkstadte Ev (Germany)
Uninova - Instituto De Desenvolvimento De Novas Tecnologias (Portugal)
Culture And Tourism Department Of Rivne Regional State Administration (Ukraine)
Technologiko Panepistimio Kyprou-Cyprus University Of Technology-Cut (Cyprus)
Coa Parque - Fundacao Para A Salvaguarda E Valorizacao Do Vale De Coa (Portugal)
Istrazivacki Centar Za Prostor-Csr (Bosnia And Herzegovina)
Fundacion Cartif (Spain)
Varoskutatas (Metropolitan Researchinstitute) Kft (Hungary)
Unione Regionale Delle Camere Di Commercio, Industria, Artigianato E Agricoltura Della Lombardia-Ucl (Italy)
Fondazione Icons (Italy)
Netz-Medien Und Gesellschaft Ev (Germany)
ALMA MATER STUDIORUM - Università di Bologna (Italy)
Gaia-Heritage (Lebanon)
Narva Gate Ou (Estonia)
Fondazione Links - Leading Innovation & Knowledge For Society (Italy)

Total Eu Contribution: Euro (EUR) 3.816.125,00
Project Duration in months: 42
Start Date: 01/01/2021
End Date: 30/06/2024

Cordis webpage

Decent work and economic growth This project contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.

UE flag This project has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 101004687