89934 - Innovative Business Models

Learning outcomes

At the end of the course students learn how to focus on service business models and service innovation strategies applied to business models. The class analyses how successful companies have reinvented their business models sometimes challenging common wisdom about strategic service management. The course also highlights business strategies and architectures to capture the opportunities offered by the digital marketplace and the different applications of technology to support business choices.

Course contents

• New and disruptive business models
• From the firm to the ecosystem of firms
• The role of the digital economy in shaping new business models
• Study of a truly innovative business model: applications and examples 

Readings/Bibliography

Readings and cases to be distributed in Class

Teaching methods

Acquisition of key concepts and training with analytical tools will take place through lectures, group discussion, case studies, and readings. Teamwork will help students experiment with strategic problem solving and decision making in real business cases.

Assessment methods

Written exam, with a multiple choice section and, possibly, an open question/exercise. For those who cannot attend the exam, it is possible to have an oral exam on the Teams platform

Group work finalized to prepare and present a business case

Exam grades can be refused.

Grades are defined as follows

• <18 insufficient
• 18-23 sufficient
• 24-27 good
• 28-30 very good
• 30 e lode excellent

Teaching tools

Slides, business case, news and press articles.

Office hours

See the website of Umberto Lago

See the website of Marco Visentin