- Docente: Simone Ferriani
- Credits: 3
- SSD: SECS-P/08
- Language: English
- Teaching Mode: Traditional lectures
- Campus: Bologna
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Corso:
Second cycle degree programme (LM) in
International Management (cod. 6803)
Also valid for Second cycle degree programme (LM) in Business Administration (cod. 0897)
Second cycle degree programme (LM) in Business Administration (cod. 6798)
Learning outcomes
By the end of this course students are able to: - Acquire a method to generate innovation in the most diverse contexts - apply the tools of Design Thinking to real challenges of business innovation - Learn how to test a new product or service before launching it on the market
Course contents
This is an interactive course and the participants will work in groups applying the tools of Design Thinking to real challenges of business innovation. Each group will work on its own challenge throughout the training days and will present its innovative solution to the other participants at the end of the two days.
Readings/Bibliography
Material provided by the instructor
Teaching methods
The workshop consists of 5 phases:
- Introduction to Design Thinking
- Understanding of the customers we are designing for and their needs
- Brainstorming techniques and generation of innovative ideas in response to customer needs
- Rapid prototyping and validation techniques for the ideas generated
- Presentation of the final solutions
Assessment methods
Each phase of the workshop consists of:
- A brief introduction to the theoretical and methodological bases of Design Thinking,
- An interactive and experiential part during which each team will work on an innovation challenge by putting into practice the methodological tools acquired.
Teaching tools
The combination of theoretical introduction and practical application will give participants the opportunity to directly experience the tools and knowledge they have just acquired, materializing innovative ideas and making them tangible.
Office hours
See the website of Simone Ferriani