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B5667 - REPORTING BUDGET AND BUSINESS PLAN

Academic Year 2025/2026

                
                        Docente:
                        Daniele Demartini
                    
                        Credits:
                        5
                    
                        SSD:
                        SECS-P/07
                    
                        Language:
                        English
                    
                        Teaching Mode:
                        Traditional lectures
                        
                            Campus:
                            Bologna
                        
                            Corso:
                            Second cycle degree programme (LM) in
                            Innovation and Organization of Culture and the Arts (cod. 6114)

                                    Course Timetable
                                
from Nov 10, 2025 to Dec 11, 2025

Learning outcomes

The student is expected to analyze financial reports, understand budgets and prepare business plans for cultural organizations. In particular the student is expected: - to understand and use information included in financial reports of cultural organizations; - to prepare and manage a budget for both permanent institutions and specific cultural projects; - to structure and manage a business plan for cultural organizations.

Course contents

Income Statement
Accounting principles
Profit & Loss structure: revenues, EBITDA and net result
Reporting to shareholders, to thirds and to internal management
Budget and Business Plan set up
Top down and bottom up approaches
Variances analysis, actual, budget and forecast
Product/project set up and pre-calculation
Basic elements of Balance Sheet and Cash Flow
Elements of revenues recognition in music streaming business
Long term investments: advances and amortization of IP assets
Case studies in recorded music and music publishing business

A basic knowledge of the Excel spreadsheet is essential, the main tool for preparing business plans and income statements. It is suggested that you deepen your knowledge of it and practice its use before start the course.

Readings/Bibliography

William James Byrnes, Management and the Arts, Focal Press, fifth edition.

Chapter 5 (planning)
Chapter 9 (budgeting)
Chapter 10 (financial management)
Chapter 12 (fundraising & arts)

Harold L. Vogel, Entertainment Industry Economics: A Guide for Financial Analysis, Cambridge University Press, ninth edition.

Chapter 4, 5 (movies and television)
Chapter 6 (music)
Chapter 7 (broadcasting)
Chapter 9 (publishing)
Chapter 13 (arts and culture)

Teaching methods

24 hours of lessons

Assessment methods

written exam with following grading system:

• <18: fail
• 18-23:sufficient
• 24-27: good
• 28-30: very good
• 30 cum laude: excellent

Teaching tools

Dedicated slides and presentations will be distributed during the course

Office hours

See the website of Daniele Demartini