03534 - Entertainment Organisation and Economics

Academic Year 2012/2013

  • Docente: Matteo Casari
  • Credits: 12
  • SSD: L-ART/05
  • Language: Italian
  • Teaching Mode: Blended Learning
  • Campus: Bologna
  • Corso: First cycle degree programme (L) in Drama, Art and Music Studies (cod. 0956)

Learning outcomes

The course aims to provide a basic background on the system of live performance, with particular reference to theatre's laws, to management and relationship between demand and supply.




Course contents

The course, articulated on two units, is in blended learning mode. Unit 1 will be lecture, unit 2 will be in elearning teaching mode (online activity on moodle).

Unit 1 (lecture):

1) The system of live performance in Italy: the course will provide a general outline of the system of live performance in Italy, its historical origins and current set-up.

2) Entertainment and background: plan cultural event also means being able to identify the connection between the projects to be carried out and the background.

3) From multiculturalism to interculturalism: the subjet of interculturalism belong to the relevant question on contemporary culture: the performing arts and cultural events allow us to understand these topics better.

4) Elements of project management, communication and cultural marketing: project management, communication theory and cultural marketing are becoming common and indispensable work tools for cultural operators.


Unit 2 (online activity on moodle):

1) quiz and forum


2) How to organize aculturalevent: students attending could agree a work study, even in small groups, aimedto apply the theoretical content of the course.

Readings/Bibliography

M. Gallina, Organizzare teatro, FrancoAngeli, Milano 2007 (o successive edizioni).


F. Colbert, Marketing delle arti e della cultura, ETAS, Milano, 2000.


L. Argano, La gestione dei progetti di spettacolo. Elementi di project management, FrancoAngeli, Milano, 2010.


L. Argano, P. Dalla Sega, Nuove organizzazioni culturali. Atlante di navigazione strategica, FrancoAngeli, Milano, 2010.

Not attending students will also have to prepare on a text chosen from:

P. Gagliardi, Il gusto dell'organizzazione. Estetica, conoscenza, management, Guerrini e Associati, Milano, 2011.

D. Hesmondhalgh, Le industrie culturali, Egea, Milano, 2008.

C. Merli, Il teatro ad iniziativa pubblica in Italia, LED Edizioni, Milano, 2007.
C. Shirky, Uno per uno, tutti per tutti. Il potere di organizzare senza organizzare, Codice Edizioni, Torino, 2009.

A. Taormina, Osservare la cultura, FrancoAngeli, Milano, 2012.
L. Trezzini e P. Bignami, Politica & pratica dello spettacolo, Bononia Univesity Press, Bologna 2007, Nuova edizione.

Teaching methods

Lectures with the support of PowerPoint presentations and Web sources.
The course also will host meetings with manager of the organization and communication world.

Assessment methods

Written exam Italian.

Teaching tools

Video projections, web sources, meetings with experts.

Links to further information

http://www.dams.unibo.it

Office hours

See the website of Matteo Casari