| Code | 5734 |
|---|---|
| Academic Year | 2022-2023 |
| Subject area | Sociology, Economics, Law |
| Campus | Bologna |
| Level | First |
| Director | Augusto Valeriani |
| Duration | Annual |
| Teaching methods | Conventional |
| Language | English |
| Cost | 14.800,00 Euro |
| Instalments | First instalment 1.850,00 Euro - Second instalment 7.000,00 Euro (deadline 30 December 2022) - Third instalment 5.950,00 Euro (deadline 28 April 2023) |
| Study grants | yes |
| Application deadline |
Sep 20, 2022 (Expired) PRE-ENROLMENT Window 1 - 15/03/2022 PRE-ENROLMENT Window 2 - 09/05/2022 PRE-ENROLMENT Window 3 - 06/07/2022 - PRE-ENROLMENT Window 4 - 07/09/2022 - PRE-ENROLMENT Window 5 - 20/09/2022 - |
| Enrolment start and end | Window 1: from 04/04/2022 to 21/04/2022; Window 2: from 27/05/2022 to 22/06/2022; Window 3: from 26/07/2022 to 08/09/2022; Window 4: from 23/09/2022 to 05/10/2022; Window 5: from 28/09/2022 to 05/10/2022 |
| Programme start and end dates |
from Oct 13, 2022 to Mar 31, 2023 |
- Main Department
-
Department of Management - DiSA
- Professional Profile
- The programme aims at train graduates in all disciplines in the field of digital marketing and corporate communications able to manage with skill not only the traditional digital media, but also the most innovative ones, thus responding to increasingly complex market needs.
- Number of participants
- Min: 12 Max: 50
- Study grants
- Reduced fees (article 6 of the call)
- Credits
- 60
- International Professional Master's programme
- Yes
- Admission qualifications
- All types of three-year degrees, Master and Master's course obtained under D.M. 270/04 or degrees of the first cycle, second cycle or single cycle obtained under the laws previously in force (DM 509/99 and Old Regulations).
- Linguistic skills
- Sound knowledge of the English language
- Selection criteria
- Admission to the Master is subject to a positive opinion based on motivational interview.
The evaluation process will take place:
- for those enrolled to window 1: 23/03/2022
- for those enrolled to window 2: 17/05/2022
- for those enrolled to window 3: 14/07/2022
- for those enrolled to window 4: 13/09/2022
At Bologna Business School at a time that will be communicated and in any case between 8 a.m. and 8 p.m. Italian time.
Candidates attending the test must bring a valid identification document with them.
- Place of teaching
- Bologna Business School - Via degli Scalini 18 - 40136 Bologna
- Study plan
- Strategic Accounting - SECS-P/07
- Business Ethics and Sustainability - SECS-P/07
- Marketing Strategy - SECS-P/08
- Data Analysis for Market Research - L-LIN/08
- Digital Culture – INF/01
- Branding and Corporate Communication - SPS/08
- Communication and Storytelling - SPS/08
- Sales Marketing and E-commerce - SECS-P/08
- Industry structure of digital communication - ING-INF/05
- Content marketing laboratory - SPS/08
- Search Marketing - ING-INF/05
- Digital Platforms Laboratory - SECS-P/08
- Digital strategy and Social Media Marketing - SECS-P/08
- Digital marketing - SECS-P/08
- Digital Interactive Marketing - SECS-P/08
- Personal Branding - SECS-P/10
- Laboratory of Customer Value Management - SECS-P/08
- Digital Analytics - SECS-P/08
- Compulsory attendance
- 70%
- Internship
- 20 cfu
Professional Master programme notices
NEW WINDOW (Window 5): Pre-enrolment from 08/09/2022 to 20/09/2022 (1:00 pm CEST) - Selections 22/09/2022 - Registration from 28/09/2022 to 05/10/2022
The qualified candidates are informed that the places available for the window V are those remaining from the first, second, third and fourth window for a maximum total of 50 (PD 5321/2022 Prot n. 191429 del 29/08/2022)
Request for adaptation of the Admission test
Candidates who wish to make request for adaptation of the Admission test must do it within the pre-enrolment deadline following the information available below.