- Docente: Athanasios Pappous
- Credits: 6
- SSD: M-EDF/02
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in Wellness and Sport Management (cod. 9214)
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from Mar 01, 2023 to May 10, 2023
Learning outcomes
At the end of the course, the student possesses the fundamental concepts and tools necessary for understanding the design of business organisation applied to the world of sports. The student will be able to understand and apply the basic concepts of corporate planning in the context of sport
Course contents
Indicative content:
- Analysing the sport Industry
- Analysing the organization
- Concepts and Practices in Sport Organizations
- The importance of culture
- Strategic choices
- Theories of leadership
- Corporate and Social Responsibility
- Events Management-
- Effective Sport Communication
Readings/Bibliography
Funk, D., Alexandris, K., & McDonald, H. (2016). Sport consumer behaviour: Marketing strategies. Routledge.
Hoye, R., & Cuskelly, G. (2007). Sport governance. Routledge.
Masteralexis, L., Barr, C., & Hums, M. (Eds.). (2011). Principles and practice of sport management. Jones & Bartlett Publishers.
Wilson, R., & Piekarz, M. (2015). Sport management: the basics. Routledge
Teaching methods
- Traditional lectures
- Guest lectures
- Discussions of scientific articles
- On request, tutorials to be privately arranged with the lecturers
Assessment methods
The exam consists in a written multiple choice test, performed at eol.unibo.it . The test is composed by 40 questions to be answered in 30 minutes.
Teaching tools
virtuale.unibo.it
eol.unibo.it
Teams Microsoft
ppt slides
Office hours
See the website of Athanasios Pappous